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E23. Marketing Matters
Checking In with Rosanna Caira
English - October 07, 2021 12:12 - 56 minutes - 52.1 MBEntrepreneurship Business Marketing checking in hospitality hotelier hotels Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: E22. Designing Success
Next Episode: E24. Attract, Retain & Reward
In this episode of Checking In, Rosanna Caira, editor and publisher of Hotelier magazine, speaks with Dorothy Dowling, vice-president and Chief Marketing Officer of Best Western Hotels, about the importance of marketing, branding and strategic partnerships, as well as evolving guests’ needs, while also dealing with the changes fuelled across the hotel industry around the world by the COVID pandemic.