How do you create something to constantly be working off of? A framework the is the foundation of every decision you make? The answer is values. 

Rick Sapio is an extremely successful entrepreneur and now private equity guy. He has the ability and the desire to simplify every aspect of his life and he even goes as far as to keep a flip phone as his primary phone.  

This episode is a speech he gave early this year at Biz Owners Ed and it is truly the definition of a goal setting session.