Why Social and Environmental Impact Should Be a Business Imperative

On today’s episode, Jeff Bond chats with Cathryn Peirce, Founder and CEO of Carbon Zero Financial, a fintech company working to make carbon neutral living as simple as swiping a credit card. Carbon Zero provides white label climate technology for the automatic measurement, monitoring, and offsetting of cardholders’ carbon footprints as they spend.

Cathryn talks to Jeff about putting dignity back into dollars, how we can see “entitlement” of future generations as an opportunity, and the importance of making sustainability a business imperative.

More About Cathryn Peirce

Cathryn Peirce is Founder and CEO of Carbon Zero Financial, a B2B fintech providing white label climate technology for the automatic measurement, monitoring, and offsetting of cardholders’ carbon footprints as they spend. Carbon Zero works with banks, credit unions, fintechs, and startups to implement plug-in climate impact and ESG technology across financial products and services.

To her role as CEO, Cathryn brings a deep passion for distilling complex dynamics into understandable and actionable frameworks. Cathryn is a social innovator with over 8 years in behavioral change education, marketing, social impact, media, community mobilization, and sales. Prior to Carbon Zero, Cathryn was a Director of Marketing at New York- based real estate technology firm, Compass, Co-Founder of Share the Wealth Workshops, which provides free financial and investment education to women and marginalized communities, and an interpersonal violence reduction educator.

Cathryn is a 2016 Fulbright Fellow, summa cum laude graduate of the University of Pennsylvania, and intrepid solo backpacker (44 countries across Africa, Asia, Europe, and North & South America).

She leads by the motto: “When values aren’t at the beginning of our decision making, integrity is rarely at the end point of our actions.”

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