EP444 - Jeff Greenfield on Ad measurement

In this episode of Chasing the Insights, I talk to analytics legend Jeff Greenfield.

Jeff talks to us about ad measurement and the halo measurement from Google, Facebook and Amazon.

Jeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building teams with an emphasis on innovative marketing enabled by new technology.

Prior to co-founding Provalytics, to build the next generation of Attribution, Jeff was the co-founder of C3 Metrics, a multi-touch attribution platform with clients including JP Morgan, US Bank, Hertz, Nestle, Peapod, Carhartt, Edward Jones and Fender. His technical innovations include real-time digital viewability measurement, integrated linear and OTT television measurement and the creation of a cookie-less identifier. Greenfield developed & led all GTM strategies and grew the team to 55 with 171% prior to exiting in 2019.

Before that, Greenfield founded 1st Approach, a branded entertainment agency where his creations included Verizon's Effie award-winning 'How Sweet The Sound', Medicis Pharmaceutical's branded tour and online contest and Land Watch, the first marketplace for rural land on behalf of Plum Creek Timber/Weyerhaeuser.

Greenfield started his career building a chiropractic clinic which scaled via word of mouth marketing by adopting a philosophy of treatment first, where no one was turned away, regardless of ability to pay, which is detailed in Chapter 5 of Buzzmarketing: Get People To Talk About Your Stuff.

Greenfield studied Biochemistry at the University of Maryland, interned at the National Institutes of Health, obtained his Doctor of Chiropractic (DC) and BS in Human Biology from Southern California University of Health Sciences, is an instrument rated pilot and a performing member of the Magic Castle in Hollywood.