Data-Driven Decisions with Scott Buelter, CEO and President of Ascent360

Channel Mastery

English - August 09, 2022 16:02 - 32 minutes - ★★★★★ - 45 ratings
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Featuring:

As CEO and president, Scott Buelter guides Ascent360’s strategy and vision. His mission is to bring enterprise-level marketing capabilities to midsize businesses through a powerful CDP, allowing them to better understand their customers and achieve continual growth. Buelter draws upon his data analysis and digital marketing experience at companies such as Nike, Disney, Royal Caribbean, Loews Hotels, American Express and Samsung, as well as upon his academic background. Buelter received an MBA from the University of California–Irvine and a Bachelor of Science in economics from the University of San Diego, in addition to studying at the London School of Economics and the Institute of Education Sciences in Berlin and Vienna.

Show Highlights:

The current economic climate is volatile and at times confusing for consumers. This can make for a challenging time for brands and speciality retailers. We were grateful when Scott wanted to come back on the podcast and talk about how brands can navigate the current times. Kicking off by talking about inflation and the importance of knowing how inflation will affect your consumers. He continued on with his recommendations on how leaders can end the year on a strong path forward. Leaving with his best piece of advice - taking data seriously and using data to make the best business decisions for your brand or retailer.

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@ascent360