Channel Mastery
223 episodes - English - Latest episode: about 1 year ago - ★★★★★ - 45 ratingsChannel Mastery, hosted by Kristin Carpenter and produced by Verde Brand Communications is designed to teach business owners how to excel across multiple platforms. Our mission is to see our listeners not only achieve the growth they want, but also to maintain their success and resiliency in our world’s constantly changing retail landscapes. If you’re a business owner, especially in the outdoor industry, looking for the best way to connect, serve, and sell to today’s consumers then this podcast is what you need. Subscribe today!
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Episodes
Cycling, Entrepreneurship, and Native American Communities with Dr. Len Necefer.
March 30, 2023 09:00 - 29 minutes - 41.6 MBIn this episode, our guest is Dr. Len Necefer, Ph.D., CEO & Founder of NativesOutdoors – a native-owned athletic and creative collective. The company began as a social media project in March 2017 by Len Necefer (Diné), highlighting stories and photos of Native people in outdoor recreation and addressing the lack of representation of Indigenous people in the outdoor industry. The organization has expanded to providing advisory and consulting services to the outdoor industry on topics within t...
Adam Ruggiero of GearJunkie on the Future of the Media Landscape
February 09, 2023 13:30 - 46 minutes - 63.9 MBToday’s guest is Adam Ruggiero, Editor-in-Chief of GearJunkie. GearJunkie leads the outdoor industry in breaking news and product reviews in the active-lifestyle world. From offices in Denver and Minneapolis, GearJunkie’s journalists, writers, and video producers advance the conversation online and beyond. Millions of monthly readers follow GearJunkie online through multiple channels. Adam has been with the publication since 2015 when he started out as a news reporter. He spearheaded the cr...
Jeremiah Bishop on Cycling Content and Creative Chemistry
January 26, 2023 13:00 - 42 minutes - 59.2 MBToday’s guest is Jeremiah Bishop, a professional mountain bike racer in cross country, short track, ultra-endurance stage races, and gravel. Jeremiah is an athlete ambassador for Canyon Bicycles, a freelance cycling consultant, and a content creator (co-founder of the hit documentary series The Impossible Routes). In this episode, you’ll hear stories about the beginning of The Impossible Routes in Hawaii, building up the stories and videos during the pandemic, meeting and partnering/co-sta...
Alison Tetrick on Women's Cycling, Zwift, WATCHTHEFEMMES and More
January 12, 2023 13:00 - 49 minutes - 67.6 MBToday’s guest is Alison Tetrick - professional cyclist, biochemist, storyteller, and entrepreneur. Alison is also a global ambassador focusing on brand activation, product development, and innovation. Alison believes sports, science, and stories can make a powerful difference in changing the world and loves to do the work to make it happen. She is passionate about creating opportunity, education, and access to cycling for all through scholarships and community engagement. You’ll hear how Al...
Steve Lee of Hot Chillys on Brand Positioning, MAP, and the Retail Season Ahead
December 22, 2022 11:53 - 33 minutes - 48.2 MBToday’s guest is Steve Lee, President of US Sales at Hot Chillys, a legacy outdoor recreation brand that has been leading the winter sports apparel industry since 1985. Their performance base layers include socks, leggings, turtlenecks, fleece, and accessory products, focusing on comfort and fun. Hot Chillys offers a comprehensive line of apparel for men, women, and children using next-level materials for seamless comfort, function, and fit. In this episode, you’ll hear how Hot Chillys prog...
Supporting Founders of Color in the Outdoor Recreation Industry - Dan Kihanya of Path Ahead Ventures from REI
December 15, 2022 11:00 - 44 minutes - 61.5 MBWelcome to the 200th episode of the Channel Mastery podcast. Today’s guest is Dan Kihanya, Director of Corporate Development and Investment with REI. Dan is also the creator and host of Founders Unfound, a podcast that profiles tech startup founders from underrepresented backgrounds. He is an experienced serial entrepreneur with extensive experience in the start-up ecosystem - including founder, early executive, investor, and advisor. In this episode, you’ll hear about Dan’s role with Path...
Camber Outdoors’ Tiffany Smith on Career, Programs, and Inclusion in the Workplace
November 03, 2022 18:59 - 32 minutesTiffany is a results-driven and transformational leader with more than 15 years of experience in nonprofit development, generating revenue, and effective marketing strategies for organizations. Tiffany is the Chief Executive Officer at Camber, aligning with the mission in providing resources and tools in creating diverse, inclusive, and equitable workplaces by expanding Camber’s visibility, strengthening partnerships, and increasing revenue. She will foster a culture of mission- and value-...
evo’s Bryce Phillips on Brand Evolution and the Future of the Brand
October 01, 2022 00:25 - 32 minutesFeaturing: Bryce Phillips studied finance, juggling school while living in Whistler BC, skiing professionally for companies including Patagonia and K2, and chasing winters around the world. In 2001 Bryce started Evolución Innovations, Inc. (www.evo.com), an action sports and outdoor lifestyle retail business, and in 2005 opened a flagship store in Seattle, Washington. Originally launching the site with one employee from his living room, evo has grown to over 600 employees, is one of the fa...
The Impact of a Business Voice toward Climate Progress with Ashley Korenblat
September 22, 2022 23:48 - 38 minutesFeaturing: Ashley Korenblat is a founding Managing Director for Public Land Solutions, a non-profit recreation economy consultant that works from the bottom up directly with communities transitioning away from fossil fuel extraction, and from the top down, on public land legislation and policies that affect this transition, such as oil and gas leasing and land management planning. Ashley’s involvement with public land began when she served as President of Merlin Metalworks, a bicycle...
The 8 Essentials of Remarkable Retail with Steve Dennis
September 16, 2022 06:25 - 45 minutesFeaturing: Steve Dennis is a consultant, keynote speaker and author focused on retail growth and innovation. He has been named a top global retail influencer by multiple organizations. His thoughts on the future of shopping are regularly shared in his role as a Forbes Senior Contributor. Steve's best-selling book-- "Remarkable Retail: How to Win & Keep Customers in the Age of Disruption"-- was released in a completely revised and expanded 2nd edition last year. He is also the host of the R...
Leta Kalfas on The Outdoor Industry Retail Space
September 09, 2022 09:12 - 38 minutesFeaturing: Leta Kalfas is the CEO and Founder of MTNSTUFF. Growing up in Ohio, Leta dreamt of a life surrounded by mountains, trees, and trails of Colorado. She loved the terrain, the hiking, the skiing, the beauty. As a history major from the University of Michigan with a passion for entrepreneurship, Leta found herself in Southern California, in a brief life detour, working in the electrical distribution industry. With a little luck, a few glasses of wine, and an invitation to join the r...
Reinventing Retail & the Consumer Experience with OmniTalk’s Anne Mezzenga
September 01, 2022 04:59 - 37 minutesGuest: Anne Mezzenga is a Top 100 Retail Influencer, podcast host, and the Co-CEO of Omnitalk Retail, a post she shares with Chris Walton. This dynamic team continues to build their podcast, Youtube Channel, and blog into a leading retail media empire, and both hail from Target’s “Store of the Future” concepting team. Anne and Chris were speakers at the inaugural Sea Otter Classic Summit this past April and stand for ‘consumer centricity’ on a level no other retail media organization comes...
2022: The Year of The Great Weirdness.
August 26, 2022 00:46 - 20 minutesFeaturing: Kristin Carpenter is the founder of Verde Brand Communications and the host of the Channel Mastery podcast. She earned her stripes in the $873 billion outdoor recreation industries through a decade-long career as a journalist. In 2001, she pivoted from reporting on stories to helping brands create their own stories in the launch of Verde Brand Communications, award-winning brand communications, PR, and digital marketing agency. In 2018, Verde launched the Channel Mastery podcast...
What the Landmark Inflation Reduction Act means to the Business of Outdoor Rec
August 18, 2022 01:35 - 34 minutesGuest: Adam Cramer is the founding Executive Director and present CEO of Outdoor Alliance, a national coalition of outdoor recreation advocacy groups that has breathed new life into the conservation movement by harnessing the outdoor community’s passion for place and combining it with a modern approach to organizing and digital engagement. During his time as CEO, Adam has brought new sensibilities to conservation work that have resulted in hundreds of thousands more acres of protected land...
Data-Driven Decisions with Scott Buelter, CEO and President of Ascent360
August 09, 2022 16:02 - 32 minutesFeaturing: As CEO and president, Scott Buelter guides Ascent360’s strategy and vision. His mission is to bring enterprise-level marketing capabilities to midsize businesses through a powerful CDP, allowing them to better understand their customers and achieve continual growth. Buelter draws upon his data analysis and digital marketing experience at companies such as Nike, Disney, Royal Caribbean, Loews Hotels, American Express and Samsung, as well as upon his academic background. Buelter ...
Kristin, Solo Cast
August 02, 2022 17:33 - 22 minutesFeaturing: Kristin Carpenter is the founder of Verde Brand Communications and the host of the Channel Mastery podcast. She earned her stripes in the $873 billion outdoor recreation industries through a decade-long career as a journalist. In 2001, she pivoted from reporting on stories to helping brands create their own stories in the launch of Verde Brand Communications, an award-winning brand communications, PR, and digital marketing agency. In 2018, Verde launched the Channel Mastery ...
Kimo Seymour, Life Time
July 22, 2022 12:52 - 42 minutesShow Highlights: During our conversation with Kimo, we discussed general trends around customer excitement with Life Time events, specifically Sea Otter Classic and Unbound, and how the Life Time consumer base drives what they do as a company. Furthering our conversation on live events, Kimo gave us insight into the vision behind the Grand Pre and its launch this year. We also touched on the spirit of cycling and the community that Life Time creates which is made up of athletes of all...
Liza Amlani, Retail Strategy Group
April 22, 2022 08:13 - 39 minutesShow Highlights: We are excited to have Liza Amlani on to discuss accelerating speed to market in the retail space, how to successfully address inefficiencies by limiting waste and using customer-focused digital technologies across channels in the retail space, the importance of preparing for unprecedented events like COVID-19, and more. In a rapidly changing climate such as the one we live in, it is vital for companies to be confident in making swift changes to their business in order...
Bradley Schurman, The Super Age
April 13, 2022 01:30 - 40 minutesShow Highlights: We are elated to have Bradley Schurman on to discuss the shift in perception of what it means to be “old,” how industries are changing their approach to attracting different age groups, the way Bradley and The Super Age approach this ever-changing climate, and more. It is clear that the definition of what it means to be “old” is changing. As medicine, healthier lifestyles, and technology continue to advance, companies will need to adjust internally and externally. Histo...
Shane Kinkennon
April 01, 2022 20:39 - 38 minutesShow Highlights: In this episode of Channel Mastery, I chat with Shane Kinkennon - an executive coach and master facilitator. Shane knows a lot about how wise business leaders respond to the pressure to change. We asked him to explain what exactly he observes from his CEO-level clients. He makes a compelling case that now is the time for brand leaders to think not only about the mechanics of adapting to change but the ins and outs of how they lead their teams and employees. Shane ...
Tim Parr, CADDIS
March 29, 2022 07:13 - 40 minutesShow Highlights: I’m delighted to introduce Tim Parr, CEO and Founder of CADDIS, to the show as we evaluate the founding story of his eyewear brand - an online direct-to-consumer platform, business wholesaler, and brick-and-mortar store. We discuss turning a product into a platform by going against the grain in the “age business” and how the market is reacting. In this episode, we dive into fear of aging that helps to drive Tim and the business, data around the 50 plus age market of c...
Jacques Rene, W. L. Gore & Associates
March 18, 2022 08:00 - 26 minutesShow Highlights: I’m excited to welcome Jacques Rene, a 25-year veteran from Gore who is trailblazing in fabric sustainability, introducing expanded polyethylene (ePE), a newly released environmentally-conscious performance fabric. In this episode, we talk about leading through climate change and pushing the boundaries of what’s possible due to brand and consumer demands - higher levels of performance with a lower environmental footprint. We also chat about gaining organizational insight with...
Brendan Quirk, USA Cycling
March 04, 2022 10:48 - 32 minutesShow Highlights: In this episode of Channel Mastery, I had the pleasure of speaking with the newest member of USA Cycling, CEO Brendan Quirk. Brendan is a veteran in the cycling industry and brings a background in racing to his new role at USA Cycling, the nation’s governing body for cycling that oversees the disciplines of road, track, mountain bike, cyclocross, and BMX. We discuss Brendan’s career and racing trajectory and what landed him at USA Cycling, how the pandemic has acc...
NFT Expert Tyler Benedict & Ambassador Louise Vardeman Talk Digital Currency in the Outdoor Market
February 25, 2022 09:00 - 43 minutesShow Highlights: NFTs, also known as non-fungible tokens, are dominating the news and now the outdoor recreation market. In this episode, I sit down with the co-founder of Bike Club NFT, Tyler Benedict, and ambassador, Louise Vardaman to talk about how the community was started and how others can get involved. Bike Club NFT is a new community concept that pairs nonfungible tokens with real-world benefits. It begins with bike rider artwork created by Rich Mitch, a ten-year creative in the...
Jason Blevins, The Colorado Sun
February 11, 2022 09:00 - 24 minutesShow Highlights: We’re excited to welcome Jason Blevins as we discuss what sparked him to start The Colorado Sun, a member-owned public benefit corporation, and his career covering the outdoor industry on the Western Slope of Colorado. We discuss his recent article about the optimistic outlook for the ski industry based on the demand for ski lift infrastructure in the US. As a result of the pandemic, the outdoor industry was granted its wishes of increased participation and diversity...
Akvile DeFazio, AKvertise Inc.
January 28, 2022 11:36 - 26 minutesDescription: We are delighted to welcome back friend of the show and President of AKvertise, Akvile DeFazio. Akvile and I chat about trends in digital marketing space, iOS14’s effect on cookies, supply chain’s unexpected impacts, diversifying social advertising, and more. Join us to learn from an industry leader in the digital marketing and social media space who works with brands like Thermos, Johnson & Johnson, and Postmates. As someone who lives for connecting people bringing toget...
Nora Stowell and Matthew Decker, GORE-TEX
January 21, 2022 09:58 - 27 minutesEpisode Highlights: W.L. Gore’s Global Sales and Marketing Leader for the Fabrics Division, Nora Stowell, and Global Technical Leader for the Consumer Fabrics, Matthew Decker, join Kristin Carpenter on this week's episode of Channel Mastery. Nora and Matthew have been instrumental in launching GORE-TEX’s latest iteration of advanced micro-porous polyethylene, the ePe system, over a decade in development in partnership with brands like Arc'teryx, Patagonia, Adidas, Solomon, and Dakine. ...
Keith Bornholtz, Gathr Outdoors
January 14, 2022 10:00 - 27 minutesEpisode Highlights: Hear how Gathr Outdoors rebranded and expanded its offerings with numerous acquisitions CEO, Keith Bornholtz does a deep dive into his leadership theory, a new role with Gathr, and the importance of devotion in a passion-driven outdoor industry And I think, at least for this business, it's just essential that that entrepreneurial passion and the spirit of each and every one of the brands continues to survive and thrive. As Gathr creates a larger community of...
Dave Stover and Kevin Ahearn, Bureo
July 23, 2021 08:00 - 42 minutes` Episode Highlights: Hear how Bureo expanded their reach and mission by partnering with brands like Costa Sunglasses and Patagonia Dave Stover and Kevin Ahearn share their founding story of Bureo and their clear mission of ending net pollution in the oceans As consumers continue to align with brands that share their core values, it’s more important now than ever for specialty businesses and brands to be transparent about their initiatives and efforts when it comes to sustainability ...
Michel Gelobter, Cooler and Jon Dorn, Outside Inc.
July 16, 2021 08:00 - 31 minutesEpisode Highlights: Research showed that through the pandemic consumers eagerly want to align with brands who share their values Cooler offers calculations instantly so you can neutralize your carbon footprint as a business to achieve your customers’ climate goals Michel and Jon share how the company was founded and how they’re working to fight climate change Description: Consumer loyalty through the pandemic and still into 2021 is up for grabs. What we saw throughout COVID and t...
Holly Fraser, Managing Director, Outsider’s Network
July 02, 2021 08:00 - 23 minutesEpisode Highlights: Marketing Director, Holly Fraser, introduces Outsider’s Network, the newest network connecting talent and content creators in the outdoor industry Outsider’s Network helps drive inclusiveness with their mission to find a diverse, collective of outdoor talent Holly shares what phase of their launch Outsider’s Networks is currently in and where the network is headed over the next few months Description: All of us in specialty businesses and in the outdoor industr...
Russ Roca, Content Creator, Path Less Pedaled
June 25, 2021 08:00 - 34 minutesEpisode Highlights: Hear how Russ and the Path Less Pedaled team have grown their Youtube following to over 100,000+ by speaking to the enthusiasts, as opposed to the pros, within the biking community Party Pace is the how Russ describes the audience of Path Less Pedaled. They aren’t the cyclists on the podium, they’re the newcomers or long-time riders enjoying two wheels as their own pace With a tech savvy audience on YouTube, Path Less Pedaled focuses on authenticity and honesty o...
LifeHandle Inventor and Co-Founder, Joe Wold
June 18, 2021 08:00 - 21 minutesEpisode Highlights: Inventor and Entrepreneur, Joe Wold shares the backstory behind LifeHandle, a versatile sling created to handle anything Hear how Kickstarter introduced the LifeHandle team to a new audience and ultimately a new target consumer Introducing ambassadors to the product has simultaneously introduced new ways to use LifeHandle’s products Description: I have been looking forward to introducing Joe Wold, inventor and Co-founder of LifeHandle to the Channel Mastery au...
Stephen Reginold, VP of Strategy at Lola Digital Media
June 11, 2021 08:00 - 26 minutes - 36.9 MBEpisode Highlights: Vice President of Strategy, Stephen Regenold is focused on continuing to connect with Lola Digital Media’s and AllGear’s consumer through authentic content Lola Digital Media recently acquired a number of sites. Hear what’s on the horizon next for the network of sites. With an emphasis on authentic content, journalistic integrity and honesty, Lola Digital Media continues to be the reliable source for today’s evolving consumer Description: It doesn’t matter what c...
Stephen Regenold, VP of Strategy at Lola Digital Media
June 11, 2021 08:00 - 26 minutesEpisode Highlights: Vice President of Strategy, Stephen Regenold is focused on continuing to connect with Lola Digital Media’s and AllGear’s consumer through authentic content Lola Digital Media recently acquired a number of sites. Hear what’s on the horizon next for the network of sites. With an emphasis on authentic content, journalistic integrity and honesty, Lola Digital Media continues to be the reliable source for today’s evolving consumer Description: It doesn’t matter what c...
Rob DeMartini, CEO of USA Cycling offers insight into the long-term strategy of the organization
June 04, 2021 08:00 - 43 minutesEpisode Highlights: Rob DeMartini, CEO of USA Cycling since 2019 offers listeners a clear picture of the organization's long-term strategy and plans for the future With the recent shift to free youth memberships, USA Cycling isn’t dwelling on the past, but planning for the future of cycling and adapting a mission-driven mentality Hear how the vision of USA Cycling is shifting to include a different kind of member; a member that is excited to be a part of USA Cycling and wears it with a...
Rob DeMartini, CEO of USA Cycling offers insight into the long-term strategy of the organization
June 04, 2021 08:00 - 43 minutes - 49.7 MBEpisode Highlights: Rob DeMartini, CEO of USA Cycling since 2019 offers listeners a clear picture of the organization's long-term strategy and plans for the future With the recent shift to free youth memberships, USA Cycling isn’t dwelling on the past, but planning for the future of cycling and adapting a mission-driven mentality Hear how the vision of USA Cycling is shifting to include a different kind of member; a member that is excited to be a part of USA Cycling and wears it with a...
Gareth Richards bridging the gap between outdoor industry professionals, brands and specialty retailers
May 28, 2021 08:00 - 46 minutesEpisode Highlights: By sticking to their original business model, Outdoor Prolink offers exclusive membership to active industry professionals Hear how guides are the original influencers bridging the gap between brands and consumers With a database of over 130,000 members, Outdoor Prolink still provides a customized experience for their members Description: For specialty brands and businesses, referrals and recommendations from industry pros are a make it or break it tool and ultima...
Abby Mickey, Cycling Tips
May 21, 2021 08:00 - 45 minutesEpisode Highlights: Hear how the welcoming and engaged community of Veloclub is fueling their membership growth Abby Mickey shares her personal story against inequality in cycling and as a female journalist Learn how Youtube as a channel is helping build an audience excited about women’s racing Description: I’ve been a long time follower of Cycling Tips and became even more of a fan when Abby Mickey, retired professional cycling and extraordinary journalist joined the team. Abby br...
The Camber Outdoors Team and Kristin Carpenter discuss Tools to Meet the Moment
May 07, 2021 08:00 - 36 minutesEpisode Highlights: Host, Kristin Carpenter, sits down with Renita Smith and Emily Newman to offer a look at the tools Camber Outdoors offers to “Meet the Moment” A recent workplace survey by Glassdoor reported that 76% of employees and job seekers said a diverse workforce was very important when evaluating companies and offers. Hear how Camber Outdoors works with companies to move closer to the goals of diversifying their workforces As we approach the one year anniversary of the murder...
Scott Buelter, Ascent 360 CEO on Consumer Trends for Specialty Retailers in 2021
April 30, 2021 08:00 - 28 minutesEpisode Highlights: Scott Buelter, Ascent 360 CEO and founder returns to the show to share the newest consumer trends to focus on in Q2 2021 In the 2020-2021 ski season, resorts went from 15% consumer data collection to 90% consumer data collection almost overnight. What’s next for the ski industry? As biking is about to pick back up, hear what you can do as a specialty retailer to stay connected and engage with your target consumer above your competitors Description: Ascent 36...
Live Feisty’s founder, Sara Gross, on the importance of knowing your target audience
April 16, 2021 08:00 - 37 minutesEpisode Highlights: Live Feisty founder, Sara Gross, shares how creating content that fits their ever-evolving target consumer and staying connected with that consumer has helped Live Feisty grow and expand their community Sara shares insight to her life and story as a professional athlete, mom, content creator, podcast host, Ph.D., and business owner and more Hear how Live Feisty expanded into a number of different spaces when the pandemic hit and how they pivoted from in-person t...
Robin Thurston, Outside
April 09, 2021 08:00 - 45 minutes - 51.9 MBEpisode Highlights: You’ll hear how Outside Inc., is modernizing endemic journalism through editorial and experience acquisitions and a strong content ecosystem Robin and Kristin share how Covid-19 shifted consumer behavior and how those shifts are connected to a massive influx of newcomers into the outdoor markets You’ll get Robin’s take on one of the most important approaches to retain these newcomers - making it easy for them to identify and actively engage with their passions Dis...
Robin Thurston, Outside
April 09, 2021 08:00 - 45 minutesEpisode Highlights: You’ll hear how Outside Inc., is modernizing endemic journalism through editorial and experience acquisitions and a strong content ecosystem Robin and Kristin share how Covid-19 shifted consumer behavior and how those shifts are connected to a massive influx of newcomers into the outdoor markets You’ll get Robin’s take on one of the most important approaches to retain these newcomers - making it easy for them to identify and actively engage with their passions Dis...
Encore Episode, replay of Jennifer Kriske, Machines for Freedom
March 18, 2021 08:00 - 47 minutesDescription: For this week’s show, we’re replaying our MOST downloaded show ever in four plus years of Channel Mastery - the Jennifer Kriske, Machines for Freedom show, originally released as episode 118 in January 2020. Jennifer is founder and CEO of Machines for Freedom, a very specialized, very awesome women’s cycling apparel brand. Her entrepreneurial spirit and approach showcases a spirit and drive to serve her target consumer. She does that through the right mix of channels, remark...
Snowbound Festival, sustainability at trade shows and welcoming newcomers to winter sports with Brian Stephenson
February 23, 2021 09:00 - 30 minutesEpisode Highlights: After in-person events were cancelled in 2020, SIA names tradeshow and event veteran, Brian Stephenson Director of Snowbound Festivals What changes can consumer trade shows like Snowbound make to minimize the negative environmental impact of such large in-person events? Hear how offering educational and relevant content year-round through SIA’s membership portal creates a barrier-free entry point for newcomers to the sports and bridges the gap between experts and nov...
Jill Nazeer of Diamondback and Athlete Rach McBride on Inclusivity in the Outdoor and Cycling Industry
February 16, 2021 09:00 - 33 minutes - 45.7 MBEpisode Highlights: Rach McBride, a non-binary pro-athlete, shares how they use their platform to be a vehicle for positive change and how brands can follow their lead People for Bikes introduces new sub committees including a DEI focused committee bringing together individual brands to discuss racial and gender inequality and how to make everyone feel safe on bikes Hear why accepting progress over perfection is the first step for brands! Description: Rach McBride is known in the s...
Jill Nazeer of Diamondback and Athlete Rach McBride on Inclusivity in the Outdoor and Cycling Industry
February 16, 2021 09:00 - 33 minutesEpisode Highlights: Rach McBride, a non-binary pro-athlete, shares how they use their platform to be a vehicle for positive change and how brands can follow their lead People for Bikes introduces new sub committees including a DEI focused committee bringing together individual brands to discuss racial and gender inequality and how to make everyone feel safe on bikes Hear why accepting progress over perfection is the first step for brands! Description: Rach McBride is known in the s...
Mastering your Multi-Channel Mix through Authentic Content, Insights into the Future of Consumer Shows and More with Scott Brady, Overland International
February 09, 2021 09:00 - 26 minutesEpisode Highlights: Learn how Overland International is utilizing a multi-channel approach to marketing - print, podcasting, online, email - to connect with its customers. Why authenticity is so important in your marketing strategy - it makes all the difference and Overland International is doing an amazing job at it! The future of consumer shows, like the Overland Expo. Is there still a place for shows like this today? Overland International’s secret sauce to making newcomers feel welc...
Maria Boustead, Po Campo
February 01, 2021 14:50 - 35 minutesIn this episode of Channel Mastery, I sit down with Maria Boustead. Maria started Po Campo, an international distributor of functional, stylish, and practical cycling bags for riders of all ages after realizing there was a major need for a bag that cyclists would find functional and enjoy using throughout their normal workday. Maria and I dive into the foundation of Po Campo, how the pandemic completely shifted their marketing efforts, product focus, equity crowdfunding, and much more. Ove...