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Mark Brigman: The 5 Phases of Successful Partnering
Channel Journeys Podcast
English - February 03, 2021 15:12 - 49 minutes - 45.4 MB - ★★★★★ - 12 ratingsBusiness sales personalbranding sellingwithsocial salestraining linkedinprofilemakeover digitalselling digitalsales contentmarketing salestips salespodcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Mark Brigman is the founder of the company and author of book Partnernomics. After a career leading partnerships with Sprint, Mark studied the economics of partnering, wrote a book, and took the leap to launch a company focused on helping others drive successful partnerships. In this episode, he shares the five phases of a successful […]
The post Mark Brigman: The 5 Phases of Successful Partnering first appeared on Channel Journeys.
Mark Brigman is the founder of the company and author of book Partnernomics. After a career leading partnerships with Sprint, Mark studied the economics of partnering, wrote a book, and took the leap to launch a company focused on helping others drive successful partnerships. In this episode, he shares the five phases of a successful partnering process.
KEY TAKEAWAYS
Successful partnering starts with a playbook. Here are the five key elements that Mark has learned drives repeatable success:
Partnering Strategy – create a living strategic plan to drive internal alignment from the CEO down to the field on what, how, and over what time frame you are going to achieve through partnering
Engage Partner Candidates – identify your high value candidates, understand their business model, position your value proposition, then objectively score and rank them against each other to maximize your probability of building a long term successful partnership
Negotiate the Partner Agreement – start with a business term sheet that lays out how you are going to work together. Make sure you have total alignment before getting legal involved and before you sign the agreement!
Close the Agreement – make a go or no go decision based on alignment and strategic fit with the partner
Operationalize the Partnership – proactively manage to success leveraging the Strategic Partner Leadership Model
SHARE THIS
Over 50% of failed partnerships can be eliminated before the deal is even signed - @partnernomics
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The most powerful partnerships out there are the ones where our strategic plan intersects with their strategic plan. - @partnernomics
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LINKS & RESOURCES
Follow Mark on Twitter and LinkedIn
Read Partnernomics
Listen to the Partnernomics Podcast
Check out the special offer for 2 free months of Magentrix
The post Mark Brigman: The 5 Phases of Successful Partnering first appeared on Channel Journeys.