Jay McBain: The Top 10 Channel Trends Coming in 2020
Channel Journeys Podcast
English - January 22, 2020 11:00 - 40 minutes - 30.2 MB - ★★★★★ - 12 ratingsBusiness sales personalbranding sellingwithsocial salestraining linkedinprofilemakeover digitalselling digitalsales contentmarketing salestips salespodcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Seeing what’s coming in the channel in 2020 and beyond doesn’t require a crystal ball when you have Forrester’s Principal Channel Analyst Jay McBain in the room. In this episode, Jay and I talk about the top 10 things he sees coming in the channel based on his conversations with hundreds of companies and loads […]
The post Jay McBain: The Top 10 Channel Trends Coming in 2020 first appeared on Channel Journeys.
Seeing what’s coming in the channel in 2020 and beyond doesn’t require a crystal ball when you have Forrester’s Principal Channel Analyst Jay McBain in the room. In this episode, Jay and I talk about the top 10 things he sees coming in the channel based on his conversations with hundreds of companies and loads of data and rigorous research. His views helped confirm my channel strategy and gave me some new things to consider building into my plans for 2020.
KEY TAKEAWAYS
Jay lists all 10 trends in his blog What I See Coming For The Channel In 2020. Here are the five that really stood out for me:
Indirect Sales Will Shrink Every Year For The Next Decade
Channel Leaders Contemplate A Trifurcated Channel Model
Channel Professionals Become Ecosystem Professionals
Partner Experience (PX) Will Catch Up To Customer Experience (CX)
Channel Account Managers Turn Into Community Managers
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If you look at the global technology spend, which sits around $3.5 trillion, 64% of that goes indirectly. @jmcbain
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For the first time in 38 years the amount of revenue, the percentage that goes indirect, has plateaued in 2019. And it's going to start to shrink.
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We're seeing the surge of influencer channels, they go by the names of affinity partners, referral agents, affiliates, advocates, ambassadors, alliances, all of those people. This is the Kim Kardashian of the channel @jmcbain
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LINKS & RESOURCES
Follow Jay on Twitter and LinkedIn
Read Jay’s blog What I See Coming For The Channel In 2020
Find The 64 Best Channel Podcasts Of 2019
Listen to Jay’s podcast, Will Channel Automation Turn Channel Chiefs Into Chief Channel Officers?
The post Jay McBain: The Top 10 Channel Trends Coming in 2020 first appeared on Channel Journeys.