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From 0 to 118 Units Filled in 12 Months: Tonya Morales’ Social Media Strategy

Start With Occupancy

English - July 08, 2024 12:00 - 10 minutes - 7.54 MB
Marketing Business senior living marketing home care business entrepreneurship assisted living care home sales healthcare business group home Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed


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In today's episode, we have special guest, Tonya Morales, who shares her incredible journey of selling out a newly built senior living community in just one year!  Did your jaw drop too?  

Tonya utilized the power of social media, particularly Facebook and YouTube, to create engaging content that attracted and retained depositors to become future residents.  

From video tours during construction to creative Facebook campaigns, Tonya reveals her strategies and the importance of a cohesive social media strategy. She also discusses the potential benefits of having a dedicated team for content creation and deployment. 

Stay tuned for a conversation filled with insights on video marketing, messaging, and the critical role of social media in senior living sales.

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