Start With Occupancy
11 episodes - English - Latest episode: 6 months ago -Whether you are a Sales Director over a large community, a new residential care home owner, or an entrepreneur serving the aging adult care market, this podcast has you covered!
Hi, I am Tiffany...a twelve-year senior living industry veteran and former Regional Director of Sales & Marketing. I have coached and trained sales teams to turn occupancy-challenged communities into consistent 100% high achievers.
Why is this important? Full communities mean more seniors are helped and more families are served. The bottom line...in our business, more occupancy = more opportunity to help others. The top 3 questions most often asked are:
This is where Start With Occupancy will become your new go-to resource for ideas, tactics, and proven strategies to help you and your team.
Because...EVERYTHING starts with the occupancy in mind.
Most definitely have your back there!
On this podcast, we will answer ALL of these questions and then some!
Every week, I will give you sales tips, business development strategies, social media hacks, and motivational stories that will help you impact the lives of the aging, their families, and your team. Increasing occupancy can be challenging. But, "a smooth sea never made a skilled sailor.”
So, join me as you hone your skills to Inspire Change, Impact Lives, and Improve Outcomes. Are you ready? Let’s Go!
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Episodes
The Pros and Cons of Using Paid Referral Agencies
January 10, 2024 00:00 - 29 minutes - 20.2 MBIn today's podcast, we're diving deep into the maze of paid referral agencies. Buckle up; it's about to get real! Ever wondered about the dance between senior living providers and referral agencies? I spill the tea on this senior living love story debunking misconceptions and shedding light on the real cost implications for you and your business. But hold up! Choosing the right agency is like picking the perfect dance partner. I've got strategies for you – from aligning with your brand to...
My 3 Business Missteps in 2023: Lessons Learned
January 02, 2024 22:00 - 31 minutes - 21.4 MBFinally, the official relaunch of the Start With Occupancy podcast. Happy New Year!!! What's does 2024 look like for us? Well, I am still dedicated to serving senior living owners, operators, and sales professionals. What can you expect out of the podcast this year? Insightful advice – from useful sales and marketing tips to leadership concepts – all aimed at inspiring change, impacting lives, and improving outcomes for the aging and their families. Through a series of case studi...
How To Connect And Build Trust With Families - Part 3
June 21, 2023 20:00 - 18 minutes - 12.9 MB#8 - The two questions I receive from new senior living owners and sales professionals are: How do I market my community? How do I get families to decide my community is the right one for them? Today, we are going to address the latter. It starts with asking yourself, "How am I connecting with families and/or the prospective resident?" The three-part series will review the method, the execution, and the follow up. All three components will get you through the gate and into the startin...
How To Connect And Build Trust With Families - Parts 1 & 2
June 20, 2023 18:00 - 27 minutes - 19.2 MB#7 - The two questions I receive from new senior living owners and sales professionals are: How do I market my community? How do I get families to decide my community is the right one for them? Today, we are going to address the latter. It starts with asking yourself, "How am I connecting with families and/or the prospective resident?" The three-part series will review the method, the execution, and the follow up. All three components will get you through the gate and into the startin...
How to Market Your Assisted Living with Social Media - Cameron J. Barker
April 13, 2023 03:00 - 59 minutes - 40.8 MBEver wonder what impact social media could have on your ability to drive more leads and increase your move-in conversion in your assisted living community or residential care home? Are you reluctant to step out into the new "video world" to communicate your message to prospects and professional referrers? In this episode, Cameron J. Barker from IMG Complete shares how his digital marketing agency can turn around struggling senior living communities with quality content and impactful vide...
Overcoming The I'm Stuck on I Suck Narrative In Your Head
December 08, 2020 16:00 - 37 minutes - 25.6 MBFeeling a little STUCK lately? Does the current COVID environment have you doubting your skills? Are you questioning if this is REALLY for you? Maybe, you have even said, "I SUCK!" If this is you, please do not feel alone. As sales professionals and business owners in senior living or care, this has been ONE CHALLENGING YEAR... In this episode, I am sharing the 3 steps I take to change my thinking and to move me out of the I SUCK mentality. My hope is that it will help you too. You...
5 Exciting Socially Distant Events to Promote Your Community
October 01, 2020 17:00 - 23 minutes - 16.3 MBHave you been struggling to come up with new event ideas? Sales may be your superpower, business development may be your magic gift, but when it comes to planning and executing a phenomenal event...you're like a deer in headlights. Then, tack on a pandemic!!! OMG!!! You look in the mirror and your facial expression resembles Macaulay Culkin when he finds out he is home alone...YIKES!!!! Well, this episode was created just for you! I have outlined 5 impactful events you can start plan...
How Hosting a Facebook Group Can Increase Move Ins and Referrals
August 31, 2020 21:00 - 25 minutes - 17.4 MBHave you been asking yourself these questions in the last few months? "How do I reach more families?" or "How can I connect with families and prospects in a meaningful way while social distancing?" or "With COVID, how do I market my community?" Well, we are going to pull back the onion on an alternative way you can connect, engage, and convert. I am talking about Facebook groups! If you are not already in one yet, I would be very surprised. But, have you thought about how to strategical...
Leveraging Facebook Groups - The Secret Strategy to Increase Sales
July 27, 2020 07:00 - 32 minutes - 22.3 MBIf you have been struggling to discover new methods to increase leads that will convert to move-ins, maybe it is closer than you think. Your phone! Facebook Groups is a rarely used tactic among senior living sales professionals to find, engage, and connect with prospects. In today's episode, I will share how to use Facebook Groups strategically to gain leads through engagement. You will also hear the jaw-dropping brilliant method used by a Sales Director in Florida to increase her move-in...
How To Use LinkedIn For Business Development
March 24, 2020 20:00 - 30 minutes - 21 MBHelp, I can not leave my community but need to do business development! This has been the cry of many Senior Living Sales Managers BEFORE the Corona Virus. Now, it is magnified! This episode was created in the last week of February. So much of our lives have changed since then. However, the power of connection and the importance of human interaction has not. We need to support each other now more than ever. This episode focuses on Linkedin as a source for developing meaningful connect...
Trailer: Purpose and Mission of Champions of Change Corner Podcast
February 20, 2020 03:00 - 5 minutes - 3.54 MBJoin Tiffany as she shares the vision of the podcast and Champions of Change Corner which ultimately also reveals her heart. "If your mission is to serve the aging, then my mission is to serve you." The podcast is a production of The Positive Impact Company. We are sponsored by Hope Hill Company, an online institute dedicated to lifting the standards of excellence in leadership in senior living. Here are other ways to connect with me: Visit me and send an email: https://www.tiffanyhi...