Emily Heintz launched Sèchey in 2021 as a retail concept leveraging her extensive experience in e-commerce and retail technology. Initially founded to drive the awareness and convenience of non-alcoholic beverages, Sèchey has evolved into a destination for alternative celebration with alcohol free spirits, wine & beer, but also low dose THC products and a small selection of traditional wine. A nod to the French word for dry, Sèchey is now a premium vertically integrated retailer fueled by the rapid growth of the no/low alcohol movement.  Now available at Target nationwide, Sèchey’s own line of de-alcoholized wine sits amongst her curated selection of best selling alternatives to alcohol. Emily has wealth of industry knowledge and is an inspiration and a delightful soul.

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