Episode 46: Introducing Cuneiform for CRM - Know Now if Your Business Data is Fit-for-purpose

Digital Switch

English - June 05, 2023 13:00 - 29 minutes - 20.3 MB - ★★★★★ - 4 ratings
Technology Business digital switch digital transformation data governance active data governance data management peernova fintech chain in the valley silicon valley navid jafari Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Episode 45: Gangesh Ganesan Keynotes at the CDAO Financial Services Event on The Business Value of Continuous Data Quality

Next Episode: Episode 47: What is Fit-for-purpose CRM Data and Why is it Critical for Your Org

In this week's episode, Navid and Sonia sit down with Mehmet Orun, Sr. VP of Product at PeerNova, to announce the launch of Cuneiform for CRM, a business data quality application now available on the Salesforce AppExchange.

Mehmet answers the following questions:

What is the largest data quality challenge that organizations face today?What are the current gaps in today's data quality for CRM applications?What is Cuneiform for CRM?What does it mean when data is fit-for-business purpose?How is it different from current data quality applications on the AppExchange?

Read the Announcement
Install Cuneiform for CRM in the AppExchange