#11 Inc500 Fastest Growing Companies in America (2021): Focus on Your Core Strategy and Grow Your Revenue to 22,000% with Mike Sardo, President and CEO at Texas Solar

Hello, everyone. Welcome back to CEO Secrets. Today’s guest is a successful serial entrepreneur.  He has helped his company grow its revenue by 22,381% between 2017 and 2020 which landed them the 11th spot out of 5000 of the fastest-growing companies in America. Let’s welcome to the show, the President and CEO at Texas Solar, Mike Sardo.

Mike Sardo pursued a degree in coaching because wanted to be a public school coach. Yet, his path took on a different course and it was his passion for cheerleading that led him to put up his first business - a cheerleading gym. It served 900 students at that time and expanded to three other locations that served close to 1400 kids per week.

One of the things he learned about himself during this time is that he didn’t like jobs.  And once the challenge of starting from scratch or turning a business around wears off, it turns into a job.  He felt like the business was not for him and he ended up selling it after a couple of years.

This set him into a pattern of buying struggling businesses and turning them around.  Two years ago, Mike came across Texas Solar, a company that had been going up and down for the last 13 years and needed some management help.  He and his partner eventually bought most of the company and decided to focus on the product which caused substantial growth for the business.

Let us hear from Mike as he shares his journey and how he helped a struggling company turn around and achieve exponential growth in a short span of time.



Top Takeaways:

06:30 How Mike got involved with Texas Solar

09:07 How to get a competitive advantage over multi-billion dollar companies

15:05 The impact of the massive power outage in Texas had on their business

16:14 The “silver bullet” to achieve massive growth for your business

18:04 What is Texas Solar’s #1 channel for sales?

19:19 Does Texas Solar use brand awareness to make affiliates find them

21:44 Texa Solar’s core strategy

29:15 How to get salespeople to go door knocking

31:12 Mike’s advice to anyone wanting to successfully grow their business

33:42 What does the future look like for Texas Solar?



To get in touch with Mike Sardo, go to:

https://www.txsolar.com/