Ep 81 - How to Protect your Ideas - Meet Sharon Toerek

Download Episode Here

What are you creating? Whether it’s a business, a book, a marketing campaign, or something else, you’ll want to hear what Sharon Toerek of Legal + Creative has to say. This intellectual property and marketing law attorney shares her journey building a business and how she protects innovators and their ideas. Find Sharon on Twitter @SharonToerek and LinkedIn  /sharontoerek.

Visit legalandcreative.com to read about legal issues marketers face every day, like intellectual property rights, social media and content marketing compliance, and relationships.

Leaders of Marketing Agencies will want to listen to The Innovative Agency Podcast on iTunes, Libsyn, or www.legalandcreative.com/the-innovative-agency.

Stop worrying if your company is vulnerable to lawsuits or liability and schedule a confidential, no-cost CM6 Vulnerability Check with Gertsburg Law Firm. Alex will walk you through the minefields in your documents and key processes and tell you how to fix them yourself. Schedule your CM6 Vulnerability Check today, and explore the full CoverMySix legal audit suite at covermysix.com.

SHOW NOTES

* 1:05       Where’s Molly? Who is Sharon Toerek? Creation and creating; Using your time effectively and with joy
* 20:40    Welcome Sharon; Navigating a less-traveled career path; The business of law and the learning process
* 30:40    Reacting to and recovering from challenges; Making difficult decisions and the right decisions in business
* 43:55    A legal focus on marketing agencies, trademarks and property law; Finding clients and building a practice in a saturated market
* 54:54    What a business needs to know about protecting its ideas; What an Intellectual Property lawyer does; The importance of Non-Disclosure Agreements
* 1:07:30 Copyright, what your website’s © should say, and when to register your copyright
* 1:15:20 Lightning Round

Mentioned in this episode: Strategic Coach, Nancy Santilli, Jump Start, NSBA, GCP

Best.Podcast.Ever. is brought to you by The Gertsburg Law Firm, changing the character of the attorney-client relationship in business from a cost-center to a trusted advisor. Drawing from their complex litigation and transactional experiences as members of large law firms, in-house counsel and as business owners themselves, the Gertsburg Law Firm’s award-winning attorneys provide clients the benefit of business lawyers with real-life business experience in a wide variety of industries. Visit gertsburglaw.com to learn more.