Episode 89 - CBD as an Ingredient Part 1

In a recent report by the Brightfield Group, the CBD industry is put under the microscope and the question is posed, is CBD an industry or an ingredient? In Part 1 of our podcast series, Brightfield Group Marketing Director Connor Skelly breaks down the report and looks at how companies are using CBD more as an ingredient in products with other functional ingredients. The use of functional ingredients, such as melatonin, L-Theanine and others can help companies make claims about effects such as sleep, insomnia, pain and others. Stay tuned for episode 90 of the CPG & CBD University Podcast for Part 2 of our series, featuring Global Widget formulator Michael Diaz and Business Development Manager Mac Norton.