Episode 10 – Shifty Jelly

This Episode we invite Russell Ivanovic from Shifty Jelly into the studio to chat about what it is like to be an App developer who is making their own products. We learn about the transition from paid occupation to working on his own business, the experiences of having a number one app in the Apple App Store, … Continue reading Episode 10 – Shifty Jelly

This Episode we invite Russell Ivanovic from Shifty Jelly into the studio to chat about what it is like to be an App developer who is making their own products.

We learn about the transition from paid occupation to working on his own business, the experiences of having a number one app in the Apple App Store, success factors in developing Apps and the benefits of breaking a Non Disclosure Agreement with one of the worlds most successful internet companies.

Guest

Russell Ivanovic, @rustyshelf – www.shiftyjelly.com

Hosts

Eamon Pielow, @EamonPielow, LinkedIn
Grant Hull, @gbuffer, LinkedIn

Concepts and Themes

Publishing Apps in the early days

Apple’s rejection of apps and gradual easing of restrictions

How they decided to make a podcast app

Working with RSS Feeds

Popularity of their App on iPhone and enthusiasm from noisy Android enthusiasts eventually pushed Pocket Casts into Android

What makes Android their preferred platform these days?

The experience of working remotely with interstate team members

Experiences and experimenting with different online app stores

Broken promises and poor results with Amazon’s free app of the day and the meltdown of their server because of Amazon’s poor timing

Violating Amazon’s NDA through Shifty Jelly’s blog to explain Amazon’s exploitation of App developers

The importance of reading app store and developer  agreements

App Marketing Strategies for Apps

The App Store gold is rush over

The progression of: Be an App developer make millions! – Put an app in the store possibly make thousands. – Kickstart my app? – to finally I’m an app developer for hire, please give me a job!

Games have been spoiled by free to play

Contrasting fee-for-service and working on your own apps – in particular building apps for other entrepreneurs

The concern of the trap with fee-for-service

Trying to decide what projects to work on

Using constraints to enhance opportunity for innovation and novel ideas to emerge

Speed to market is imporant, more imporant than a good idea

What is Google’s Material?

Google’s response to PocketCast with Material

Appearing in the Advertiser news paper on the front page

Being invited to develop for Android Auto and Android Wear

Working with Andy Inako and Yasmine Evjen on the Material Podcast

Links

Shifty Jelly: www.shiftyjelly.com
Shifty Jelly Twitter: https://twitter.com/shiftyjelly
Material Podcast: www.relay.fm/material
News.com.au on their Material Win
Shifty Jelly Blog article on Amazon Store
Android Developers YouTube clip on Shifty Jelly and Material 

Books, Podcasts and Online Things

BOOKS:

Anything by Terry Pratchett

PODCASTS:

Science Vs (ABC)

 MOVIES:

Star Wars
Star Trek
Her
Ex Machina

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