Know Your Business - 275
Find My Catalyst Podcast
English - February 09, 2022 15:40 - 13 minutes - 12.4 MB - ★★★★★ - 23 ratingsEntrepreneurship Business Marketing decisionmaking growth b2b leadership problemsolving revenue sales startup thinking Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Adversity, Learning & Encouragement with Larry Long Jr.
Next Episode: Know Your Approach - 276
In this episode, Mike and Jody discuss the importance of knowing the what, who, why and how of your business.
Key Takeaways:
In order to have a plan, you have to know your business. For your organization, create clarity around who we are and why we do what we do. 4 questions for clarity around your business: What problems do we solve? Who has those problems? Can be people or organizations. Why - related to the “who’s” also ask why is it important to us? How do we solve it? What makes us different, how do we deliver? If there’s a lot of confusion about how we do the things that we do inside the business, imagine how much confusion there is outside of your business.This episode is brought to you by the Catalyst Sale course, Demystify Sales. Learn more about it here.
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