How Good Humans Sell - Author Catherine Brown - 268
Find My Catalyst Podcast
English - December 21, 2021 09:30 - 40 minutes - 37.1 MB - ★★★★★ - 23 ratingsEntrepreneurship Business Marketing decisionmaking growth b2b leadership problemsolving revenue sales startup thinking Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Leading into the New Year - 267
Next Episode: 3rd Noel with guest Jeff Noel - 269
On this episode, Catherine Brown joins Mike for a great conversation. They discuss her new book and some challenges we tend to face with our perception and confidence in Sales.
Key Takeaways:
At our core, people believe they are not enough. We posture and have our brand but deep down a lot of the sales challenges we have and the complication that we bring to the situation is because we are complicated inside ourself. Most people who feel reluctant about selling are wresting with the foundational definition of Sales. Operate from a principle of "them before me" Ask, don’t assume Educate, give information so that they can make the best decision for them. Listen more than you talkShow Links:
How Good Humans Sell Catherine on LinkedIn www.extraboldsales.com Thank YouPlease send listener questions and feedback to [email protected] or contact us directly on twitter or LinkedIn.
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