Episode 51 - Why Patience Matters in Sales

Patience Matters in Sales?

An aggressive mentality tends to be something we look for when identifying sales potential.  It is a characteristic that we reinforce when recognizing top performers and one we tend to highlight during an interview process.  What about patience though?  Where does patience fit in?  Can you be patient and aggressive?  Is there a difference between patience when it comes to your career vs how you manage sales cycles?

This week on the Catalyst Sale podcast we discuss patience, revealing urgency, and the importance of planning. We also discuss how a lack of patience may be driven by ego, and the risk of letting your ego get in the way.  

Planning is critical in sales.  When it comes to managing sales cycles, a project plan can help you help your customers navigate the decision process. Develop a plan, and work the plan. When it comes to your career, an honest assessment of where you and where you want to go is important to your long term success, and determining if you are on the right track.

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Catalyst Sale

In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.  

Sales is a Thinking Process.