Casual Fridays Podcast
272 episodes - Afar - Latest episode: over 3 years ago - ★★★★★ - 136 ratingsLooking to get on the social media marketing fast track? The Casual Fridays Podcast is your go-to podcast for what's working today in digital and social media marketing. Each week, Tyler Anderson gets up close and personal with top brands and leading experts to discuss the latest in social media, content marketing, and more. Discover what's working and what's not working across Facebook Marketing, Instagram Marketing, YouTube Marketing, and more. Learn actionable strategies and tactics that you can implement today. Casual Fridays is a digital and social media marketing agency that supports exciting brands in hospitality, tourism, and entertainment.
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Episodes
220: Word-of-Mouth Strategy: How Your Customers Can Power Your Marketing
November 02, 2018 17:14 - 35 minutes - 49 MBDo you invest an ample amount of time and money in advertising and marketing? Do you invest time and money in a word-of-mouth strategy? If you're like most businesses, the answer to those questions is a yes to the first and no to the second. Most companies take word-of-mouth recommendations from their customers for granted. What's crazy about that is 90% of purchases are influenced by word-of-mouth. Yet most businesses are spending a majority of their time and marketing budgets on advert...
219: Micro-Influencer Marketing: What Businesses Need To Know
October 26, 2018 09:00 - 40 minutes - 56.4 MBYou most likely have heard of influencer marketing, but have you heard of micro-influencer marketing? Would you like to learn how to locate micro-influencers and discover how to create a win-win relationship with them that can be massively rewarding for your business? Today on the podcast, I'm joined by Katherine McDermott of Slightly Savvy, an Influencer Marketing PR Firm. Katherine and I dig into the difference between influencer marketing and micro-influencer marketing, we give you ...
218: How To Generate Leads Through Social Media
October 19, 2018 16:49 - 38 minutes - 89.4 MBDo you think your business does a good job of finding customers through social media? Would you like to know how to generate leads through social media? Today on the podcast, I give you some of the best strategies and tactics businesses are using today to generate leads through social media. Not only will I give you three common mistakes marketers are making. But I'll also give you seven strategies you can implement today to generate leads through social media. Let's do this!
217: Inside LEGOLAND's Blog Content Strategy
October 12, 2018 21:00 - 35 minutes - 49.5 MBDoes your company maintain a blog or have a blog content strategy? Would you like the blueprint on how to successfully maintain a company blog? Today on the podcast, I'm joined by Heather Brinckerhoff of LEGOLAND Parks, and we explore LEGOLAND's blog strategy for their nine parks around the world. Heather goes explicitly into how they have successfully scaled the blog, their editorial content calendar process, and how they manage their authors and contributors. We also dig into some of t...
216: How WeWork Built a Global Social Media Team
October 05, 2018 20:14 - 28 minutes - 40.1 MBDoes your business have hundreds or even thousands of locations? Do you struggle with creating compelling content or building a team to support those locations? Today on the podcast, I'm joined by Tim Fullerton of WeWork, and we dive into how WeWork has succeeded in building a global social media team. We also dig into some of the strategies and tactics WeWork is using when it comes to gathering content, publishing, and community management for all those locations. Tim also reveals their...
215: Content Marketing: How To Grow Your Business With Events
September 28, 2018 20:41 - 42 minutes - 64.1 MBHave you ever investigated how to grow your business with events or by public speaking? If not, you most certainly should. While blogging, social media, ebooks, and white papers are very popular content marketing strategies, one of the most powerful (yet overlooked) strategies is hosting and putting on your own events. This week on the podcast, I pull back the curtains and share with you the story of Social Media Day San Diego and how this event plays into the content marketing strateg...
How to set up a chatbot and brands that are winning with them
July 06, 2018 20:26 - 33 minutes - 51.7 MBAre you curious how to set up a chatbot? Are you looking for inspiration and examples of brands that are crushing it when it comes to chatbot campaigns? In the past year, chatbots on platforms like Facebook Messenger have exploded. With messenger platforms seeing substantial growth, the implementation of chatbots is only going to rise. This week on the podcast, Natasha Takahashi joins me, and we discuss what chatbots are, what businesses need to know to set up a chatbot, and what brand...
214: How to set up a chatbot and brands that are winning with them
July 06, 2018 20:26 - 33 minutes - 51.7 MBAre you curious how to set up a chatbot? Are you looking for inspiration and examples of brands that are crushing it when it comes to chatbot campaigns? In the past year, chatbots on platforms like Facebook Messenger have exploded. With messenger platforms seeing substantial growth, the implementation of chatbots is only going to rise. This week on the podcast, Natasha Takahashi joins me, and we discuss what chatbots are, what businesses need to know to set up a chatbot, and what brand...
The Power of Story with Zach King
June 25, 2018 07:30 - 39 minutes - 59 MBDoes your brand deliver when it comes to storytelling? Be real for a minute. Do you? This week on the podcast, we dip into the Social Media Day San Diego vault and tap into this captivating talk given by Zack King in 2014. Even though it's over four years
212: How To Connect With Generation Z: What Brands Need To Know
June 13, 2018 12:56 - 27 minutes - 43.1 MBWould you like to learn how to connect with Generation Z? Is your customer base between the ages of six and twenty-two? Weather Generation Z is part of your target demographic or not, the reality is someday they will be. This generation is the first generation that has grown up with modern technology and the rules to market them are different. This week on the podcast, Madison Bergman joins me, and we discuss what brands need to know to connect with Generation Z. Let's do this!
How To Connect With Generation Z: What Brands Need To Know
June 13, 2018 12:56 - 27 minutes - 43.1 MBWould you like to learn how to connect with Generation Z? Is your customer base between the ages of six and twenty-two? Weather Generation Z is part of your target demographic or not, the reality is someday they will be. This generation is the first generation that has grown up with modern technology and the rules to market them are different. This week on the podcast, Madison Bergman joins me, and we discuss what brands need to know to connect with Generation Z. Let's do this!
How To Get More Views on Your Instagram Stories
May 26, 2018 17:41 - 24 minutes - 38.6 MBWould you like to get more views on your Instagram Stories? Are you even consistently using the Stories format on Instagram? The Stories format is exploding across social media. Combined across multiple social networks, over 1 Billion people create Stories daily, with Instagram being the most popular with over 300 million daily active users. This week on the podcast, I'm digging into Instagram Stories and specifically going to give you five ways you can drive engagement and get more ...
How To Implement A Strategic Content Marketing Plan
May 18, 2018 17:59 - 30 minutes - 47.1 MBWould you say you're applying a strategic content marketing plan for your business? Do you struggle to create traffic-driving, high-quality content? This week on the podcast, I’m joined by Tyler Hakes, Strategy Director and Principal at Optimist, and his nearly ten years of experience helping start-ups, agencies and corporate clients with their strategic content marketing and search engine optimization. During the show, Tyler explains to us the importance of developing a robust strategy...
209: How To Market Your Business With Chatbots
May 11, 2018 09:00 - 43 minutes - 64.9 MBHave you looked into how to market your business with chatbots or messenger apps? Do you currently utilize messenger apps to streamline communication with your customers? This week on the podcast, I’m joined by Mikael Yang, Facebook Messenger and chatbot expert, to discuss the changing world of digital communications and why businesses need to begin incorporating messenger apps and chatbots into both their marketing and client services-related strategies. In this episode, we’ll discuss ...
The Keys To Managing Your Local Listings and Online Reputation
May 04, 2018 09:00 - 34 minutes - 84.3 MBAre you properly managing your local listings and online reputation for your business? Is your business the first result that pops up in an online search? This week on the podcast, I’m joined by Rev Ciancio, burger enthusiast and digital knowledge management expert, as he shows us the keys to managing your local listings and online reputation. You don't want to miss this as we'll dive into how critical it is for businesses to ensure that their digital listings are consistently monitored ...
Creating Content Your Audience Cares About
April 28, 2018 00:01 - 29 minutes - 72.6 MBAre you creating content your audience cares about? Do you waste time focusing solely on your brand or do you implement a social first strategy? This week on the podcast, I’m joined by Mike Brown, founder of The Brainzooming Group and expert on creating content your audience cares about, as he shares his best practices on captivating audiences and implementing a social first strategy. In this episode we’ll discuss what a social first strategy is, how to implement it, and how it will ena...
Writing Copy that Sells: How to Write Emotional and Powerful Copy
March 22, 2018 09:30 - 29 minutes - 45.8 MBWould you say you're good at writing copy that sells? Do you struggle to create compelling posts due to an inability to craft powerful copy? This week on the podcast, I’m joined by Rosie Di Lecce, a word wizard and owner of Write with Rosie, as we discuss how to write emotional and powerful messages that captivate an audience. In this episode we’ll discuss the steps to writing copy that sells, how to engage in powerful copywriting and authentically embrace one’s voice, how to emotionally...
Sales And Marketing Strategy: What Marketers Need To Know [Updated 2018]
March 17, 2018 16:31 - 43 minutes - 65.5 MBAre you satisfied with your sales and marketing strategy? Do you rely on exclusively on referrals for the growth of your business? This week on the podcast, I’m joined by Chris Palmisano, VP of Sales & Marketing at Khorus Software, and we talk all about sales and marketing strategy. In this episode you’ll learn what a “sales stack” is, why having a CRM in place is critical in today’s market, and how to get your marketing and sales team working on collaboration. Plus, much more. Let's ...
Facebook Ads for Lead Generation [Updated 2018]
March 08, 2018 10:30 - 38 minutes - 58.7 MBAre you getting results with your Facebook Ads for lead generation? Have you been placing Facebook Ads and simply not getting results? This week on the podcast, I’m joined by Logan Mayville, a Facebook Ads Lead Generation expert, and we discuss Facebook Ads strategies that work for both B2B and B2C businesses. In this episode you’ll learn why you should avoid simply adding “noise” in the Facebook ad feed, how-to provide value for people when using Facebook ads, and much more. Let's do...
Social Media Marketing Strategies That Work Right Now
February 23, 2018 04:58 - 36 minutes - 55.9 MBAre you struggling to find social media marketing strategies that work for your business? With the recent algorithm changes that are occurring across social media causing you to re-think your entire social media marketing strategy? This week on the podcast, I’m joined by Ryan Peña, and we discuss social media marketing strategies that work for both B2B and B2C businesses. In this episode you’ll learn how to adjust your social media strategy with the recent update Facebook made to their ...
Inside The Social Media Lab: Social Media Marketing Tests and Results
February 15, 2018 10:00 - 35 minutes - 54 MBAre you running social media marketing tests to optimize your businesses performance? Are you tired of wasting time and money on strategies and tactics that don't work? This week on the podcast, I’m joined by Lisa Kalner Williams of AgoraPulse, and we discuss their new podcast, The Social Media Lab - and we'll cover a bunch of social media marketing tests that they've ran and go over the results. In this episode you’ll learn how and why the Social Media Lab thoroughly analyzes their con...
201: How-to Build Relationships That Convert Your Community Into Customers
February 08, 2018 10:00 - 28 minutes - 44.6 MBIs your website generating enough leads for your business? Is your website allowing you to convert your community into customers? This week on the podcast, I’m joined by, Lindsey Morando, Global Community Director at Hello Bar, and we discuss how-to build relationships that convert your community into customers. In this episode you’ll learn how-to convert traffic on your website that is not getting converted, how user behavior plays a major role in converting traffic, why a page take...
Influencer Marketing Contracts: 21 Clauses That Should Be In Every Contract
February 01, 2018 10:00 - 54 minutes - 79.6 MBAre you hiring influencers or providing them with free product in exchange for publicity about your business? Are you looking to tap into influencer marketing campaigns even more in 2018? As influencer marketing gets more and more common among brands and businesses, it's absolutely critical that you have influencer marketing contracts in place and even more important that your contracts are buttoned-up to protect your business. In this episode, I'm joined by Mitch Jackson, of Streaming...
The 10X Marketing Formula: The Blueprint To Getting Results
January 27, 2018 00:09 - 38 minutes - 54 MBIs your content standing out and driving results for your business? Are you creating content that differentiates from your competition? This week on the podcast, we discuss the 10X marketing formula with Garrett Moon, of CoSchedule. This episode is jam packed with tons of great strategies, tactics, and tips that Garrett and his team have used to drive an email list with over 200,000 subscribers and rank as a top 25 product in the SaaS 1000 list. By listening to this episode, you'll learn...
Growth Hacking: How to Run Structured Growth Tests
October 20, 2017 00:52 - 30 minutes - 76.3 MBWould you like to grow your social media following, email list, or website traffic? Of course, we all would. This week on the podcast, we dive into growth hacking. I'm joined by Derric Haynie of Vulpine Interactive, and we specifically go into how to run structured growth tests. In this episode you'll learn what “growth hacking” is and how you can utilize it to strategically advance your business. Let's do this...
Instagram Takeovers: How To Run Successful Campaigns
October 14, 2017 00:27 - 23 minutes - 38.3 MBWould you like to grow your Instagram following, drive more engagement, and have more authentic content for your Instagram account? Have you considered an Instagram Takeover as part of your social media marketing strategy? This week on the podcast, I dive into Instagram Takeovers, and specifically how to run successful campaigns. In this episode you'll learn what Instagram takeovers are, why you should consider them as part of your social media marketing strategy, who to target, and how...
How To Build Brand Authority With Podcasting
October 06, 2017 03:06 - 47 minutes - 70.9 MBHave you ever thought about starting a podcast? Are you looking for other ways to create content to demonstrate thought leadership and build brand authority? This week on the podcast, I dive into how to build brand authority with podcasting. Yes, podcasting. In this episode you'll learn my personal podcasting journey and how my podcast has helped grow Casual Fridays, why you should start a podcast, my podcasting schedule and workflow, and much more. Let's do this...
How To Get Your Business Started With Video Marketing
September 27, 2017 19:53 - 39 minutes - 59.2 MBAre you struggling with how your business can leverage video marketing as part of your overall marketing strategy? Does the thought of getting in front of a camera and figuring out all the gear and technology frighten you? This week on the podcast, I'm joined by George Thomas, and we discuss how to get your business started with video marketing. In this episode you'll learn how you can start shooting professional video for your company for under $500, why it is so important to have a pre...
How To Generate Leads and Drive Sales Through Quizzes
September 20, 2017 09:30 - 29 minutes - 45.8 MBDid you know you could generate leads and drive more sales through quizzes? Yes, quizzes! Did you know that people like online quizzes so much that they spend on average two minutes taking them? This week on the podcast, I'm joined by co-founder of Interact, Josh Haynam, and we discuss how to generate leads and drive sales through quizzes. In this episode you'll learn how to effectively use quizzes for marketing and lead generation, how can businesses can utilize quizzes to effectively t...
The Secret Power of User-Generated Content
September 12, 2017 19:28 - 51 minutes - 76.1 MBAre you struggling to create quality content for your brand or business? Are you leveraging the power of user-generated content with your customers? This week on the podcast, I'm joined by international marketing expert, Mordecai Holtz, and he shares with me the secret power of user-generated content (UGC). You'll learn what UGC is, why UGC is so powerful for brands, and why it is important for companies to be consumer-focused with UGC. Let's do this...
192: The BluePrint To Video Ads on Facebook
August 30, 2017 15:09 - 35 minutes - 53.9 MBAre you creating more video as part of your social media marketing strategy? Are you turning those videos into video ads on Facebook? This week on the podcast, I'm joined by Facebook Ads expert, Gavin Bell, and he shares with me the blueprint to video ads on Facebook. You'll learn best practices for video ads on Facebook, how to optimize video ads on Facebook, and most importantly, how much money you should be spending on each video ad. Let's do this...
Emoji Marketing - The Marketers Guide To Using Emojis
August 25, 2017 00:33 - 28 minutes - 45 MBIs your business using emojis in your marketing? Would you like your business to appear more authentic and humanizing with your target audience? On the podcast this week, discover how emojis are changing the way people communicate and how marketers can implement them to humanize their brand and give a boost to their marketing initiatives.
Video Marketing: Performance Tips for Video Creators
August 16, 2017 23:21 - 49 minutes - 73.3 MBAre you creating more video as part of your video marketing strategy? Would you like to speak with better clarity to your audience? In this week's podcast episode I'm joined by Richard The Magician and he shares with you performance tips to that every vlogger and video creator should know. You'll learn exercises to help in your preparation for creating videos along with the importance of how you say the words you speak and the advantages of thinking from the perspective of your audience.
Lead Generation - How To Turn Clicks Into Customers
August 09, 2017 20:09 - 45 minutes - 68 MBWould you like to get more lead generation from your social media efforts? Would you love to save large amounts of time with automation techniques that turn clicks into customers? Listen to how Billy Shaw, owner of Billy Gene Is Marketing, is able to turn clicks into customers through advertising, capturing, selling, and an effective use of automation. Get more lead generation from your social media efforts and save large amounts of time with automation techniques that turn clicks into c...
How Hotels Can Power Their Social Media Through User-Generated Content
August 02, 2017 18:30 - 37 minutes - 57.5 MBCurious about how a premiere hotel company is utilizing user-generated content (UGC) to power its social media? Want to know the importance of curating content correctly? Listen to how Loews Hotels powers its social media through UGC and how it encourages interaction with its patrons to deliver an edge on advertising and community engagement in the hospitality sector.
Instagram Algorithm: 5 Things Marketers Need To Know
July 26, 2017 16:25 - 24 minutes - 38.8 MBHave you adjusted your Instagram strategy since the Instagram algorithm was released? Would you like to drive more reach and engagement with your Instagram content? Take a deep dive into the Instagram algorithm and discover five factors that can influence your reach and engagement on this rapidly growing platform. In this episode, you'll discover how even with an algorithm in place, it's still possible to get great reach organically on Instagram. You'll also learn why it's all about qual...
Discover the Standards of Excellence for Facebook Ads
July 19, 2017 20:41 - 33 minutes - 52 MBDon’t you wish you could ask Facebook some questions on how to best use the platform to grow your business? Wouldn't you love to know how to get great results with just $1 a day on Facebook Ads? Get an inside look at the Facebook algorithm and discover the standards of excellence for Facebook Ads with Logan Young of Blitz Metrics. The BlitzMetrics team has used lots of data analysis and knowledge gleaned directly from the mouths of Facebook employees to determine a standards of excellenc...
5 Facebook Features Marketers Forget To Use
July 12, 2017 09:30 - 27 minutes - 42.9 MBDo you feel you're not getting the most out of Facebook when marketing your business? Would you like to learn how to grow your Facebook following by honing in on your target audience? This week I'm sharing 5 Facebook features marketers forget to use. In this episode, you'll learn how we target our avatar and audience by capitalizing on Audience Insights within Facebook. I'll show you how we search previous posts for insights on what works, and how to grow your following by suggesting you...
Social Media Day San Diego 2017 Recap Show
July 06, 2017 05:16 - 1 hour - 95.2 MBHow did you celebrate Social Media Day this year? Did you participate in one of the top meet-ups that happened in San Diego, Denver, Phoenix, or Jacksonville? Since 2010, Social Media Day is celebrated every year on June 30th. Social Media Day San Diego has been one of the biggest events on the planet. This year, over 400 people came together to celebrate Social Media Day San Diego that featured some amazing speakers such as Pat Flynn, Marcus Sheridan, Mari Smith, Michael Stelzner, Denni...
How To Properly Set Goals and Maximize Productivity To Achieve Them
June 28, 2017 18:01 - 39 minutes - 59.8 MBDo you find yourself wishing you were more productive with your time? Do you struggle with setting and reaching goals? Productivity is something a lot of people struggle with and at the root of it all is goal setting. My guest today has incorporated the knowledge from top experts and scientific data to develop products and systems to help people accomplish their goals more efficiently.
How To Create a Facebook Live Show
June 22, 2017 15:15 - 43 minutes - 65.2 MBHave you thought about starting your own Facebook Live show for your business or brand? Are you looking to create more video content as part of your social media strategy? Learn how to start your own Facebook Live show from topic ideas, your promotional plan and the best tools for live streaming a show. Stephanie Liu shares her biggest tips and suggestions to making a live show successful.
181: How To Market Your Business With Medium
June 14, 2017 16:40 - 35 minutes - 53.9 MBDo you know what Medium is? Do you have an account? Find out why you may want to consider this emerging platform and how to market your business with Medium. One of the top writers on Medium and owner of Arctiphi, Dakota Shane joins me and opens up about what he is doing on this platform to drive his business. This emerging yet proven platform of over 60 million active monthly users gives the ability to create articles and be found within the network to increase traffic and notoriety to...
180: The Art of The Interview: How To Conduct Awesome Interviews For Podcasts and Videos
June 07, 2017 17:29 - 58 minutes - 85.4 MBAre you interviewing people as part of your content marketing strategy? When was the last time you worked at enhancing your craft? Your interviewing skills will be reinvented after listening to this live, in-studio interview, where we dive deep with Michael O’Neal of the Solopreneur Hour Podcast. Get his best tips and tactics at turning interviews into engaging conversations. He shares how to draw out your subject, get them comfortable, direct the interview and how to become better at as...
How To Create a Quality Podcast With Your iPhone
May 31, 2017 09:30 - 18 minutes - 30.4 MBWould you like to start a podcast? Are you holding back because the technology to create a podcast intimidates you? What if I told you, that you could create a quality podcast with just your iPhone? Yes, I said it. With just your iPhone. It's totally do-able, and today, I recorded this entire podcast on my iPhone to prove it. In today's episode of the Social Media Social Hour, I walk you through step-by-step exactly how I created this quality podcast, in one take, with just my iPhone.
6 Mistakes Social Media Marketers Need To Stop Making
May 26, 2017 03:00 - 25 minutes - 40.3 MBIs your business active across social media, yet have no clue what your sales funnel looks like? Do you use other users social media photos without their permission? Are you using automation bots to grow a following? I get it. Social media is continuously evolving, so much so, that marketers today are always looking for an edge to stay ahead of the competition. Unfortunately, some of these tactics can come at a cost. Today I’m sharing 6 mistakes social media marketers need to stop making.
13 Instagram Stories Tricks Marketers Need To Know
May 17, 2017 21:44 - 29 minutes - 45.4 MBAre Instagram Stories a part of your marketing strategy? Are you aware of the latest features and how they can make your storytelling more exciting? Instagram Stories has now grown to over 200 million active users. This was a feature that didn’t even exist a year ago! Facebook and Instagram has taken steps to win the war against Snapchat. One third of Instagram users are using Stories daily. Today I’m sharing the latest features most people don’t know about that can enhance your storytel...
10 Questions You Should Ask Your Social Media Agency
May 11, 2017 09:30 - 33 minutes - 50.9 MBAre you thinking of hiring a social media agency? Do you have an agency or are you part of one? As a social media agency owner for the past eight years, I have a lot of insight on the good, the bad and the ugly in this business. The process of finding and hiring an agency who can work on social media for your business or brand can be intimidating. If you’re not in the business, it can be tough to know if they are legit or selling you a bag of goods. I’m sharing some great questions you c...
Need-To-Know Answers To 46 Burning Facebook Ads Questions
May 04, 2017 09:30 - 1 hour - 161 MBAre you confused by Facebook ads? Are you running Facebook ads but want to dive deeper into what you should focus on? If you have a question about Facebook Ads, I’ll bet we get to it in this episode. I’m asking Azriel Ratz of Ratz Pack Media the best questions sourced from our audience and the team at Casual Fridays. We dive into some beginner and lots of advanced Facebook ad strategies. Learn best practices on how to set up, test and measure your Facebook ad campaigns.
How to Grow Your Email List with Dustin Stout
April 26, 2017 09:30 - 38 minutes - 58.9 MBDo you need help growing your email list? Are you capturing emails where and when you should be? Dustin Stout and I discuss the pros and cons of various email platforms and how to streamline the process of gathering emails. He gives us tips and tricks to produce the most effective lead magnets and how to come up with ideas on what to create that will interest your target audience. I learned some interesting things about what kinds of lead magnets are working right now and how we can serv...
How to Market to Military Families Through Social Media
April 19, 2017 09:30 - 28 minutes - 45.1 MBDoes your product or service appeal to military families? Are you marketing to military families through social media? In honor of May’s Military Appreciation Month, I’m talking with Desiree Martinez, founder of All In One Social Media and member of a fourth generation military family. Learn HOW and WHY you should target military families using social media. Her number one recommendation for brands targeting military families is to make sure to sit down and talk to someone who has experi...