Standards Matter in Advancement: A Conversation About the CASE Global Reporting Standards

For the first time, the educational advancement profession worldwide has a global set of standards for its work. Founded in the CASE Statement on Ethics and the Principles of Practice for Professionals in Educational Fundraising, Alumni Relations and Communications and Marketing, the recently published CASE Global Reporting Standards usher in a new era for transparency in educational philanthropy. The CASE Global Reporting Standards set the stage for benchmarking across other advancement disciplines in future editions. This conversation with the fearless co-chairs of the Standards Working Group, Matthew Eynon, Vice President for College Advancement, Franklin & Marshall College, and Brian Hastings, President and CEO of the University of Nebraska Foundation, provides insight into this work and why the Standards are important for every advancement professional, trustee, and institutional leader.