Episode 70: Voices from the Field – A Conversation with Sharon Yao – Using Data Modelling To Predict Who Will Give

CASE xChange

English - July 06, 2022 01:48 - 17 minutes - 39.5 MB
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Previous Episode: Episode 69: Voices from the Field – A Conversation with Soha Hmaidan – King’s Academy and Philanthropy in Jordan

Next Episode: Episode 71: Voices From the Field – A Conversation with Dr Wendy Scaife – Confessions of a Giving Researcher: Evidence-based Thoughts on Giving, Givers, and the Future

In this episode, Heather and Brad chat with Sharon Yao, Assistant Director of Data Analytics at Nanyang Technological University (NTU) in Singapore, about how Sharon’s background in mechatronics engineering led her to prospect analysis in the education sector. Find out more about NTU’s 2022 Circle of Excellence Awards entry “Empowering Alumni Giving by ML-Driven Targeting” which won a Grand Gold, and how the ability to predict the probability and capacity of alumni donation will impact the institution’s future fundraising efforts.