Our voice from the field is Gustavo Segui, Director of Marketing & Advancement at International School of Curitiba in Brazil and Group Leader–Admissions, Marketing & Communications and Advancement at American International Schools in the Americas (AMISA), a non-profit association. Gustavo shares how he became passionate about education, why fighting against the status quo in the education sector is important, and how design thinking as an approach to challenge our assumptions and solve problems can lead to the creation of innovative solutions. Also, find out what he hopes to leave as his legacy and what the next 12 months looks like for him and his team.