This episode we are joined by John Gough, Senior Executive Director for Advancement Data Operations, The University of Texas at Austin, United States and conference chair for CASE DRIVE/ 2022. Listen in to hear why collecting and analysing data is so important for all areas of an institution, including leadership. John gives us a sneak peek into what attendees can expect at DRIVE/ 2022 and provides recommendations for advancement professionals who want to utilise emerging cloud-based solutions and AI technology.