Our guest for this episode is Sam Wu, Associate Director of Alumni Giving at Singapore Management University (SMU). Through the efforts of Sam and his team, SMU was awarded Grand Gold in the 2021 Circle of Excellence Awards for their virtual fundraising campaign, SMOO Challenge. Sam shares about the campaign and how it has provided support for students in financial need. Hear his insights on what makes a fundraising campaign successful and what’s new about the SMOO Challenge coming in September 2021.