591: The Imagination Machine (with Martin Reeves (Boston Consulting Group))

Case Interview Preparation & Management Consulting | Strategy | Critical Thinking

English - July 05, 2023 12:00 - 59 minutes - 82.3 MB - ★★★★ - 123 ratings
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Previous Episode: 590: How to read your competitors (with Ex McKinsey expert on war games, John Horn)

Next Episode: 592: How to transform anxiety into power (with Harvard's Dr. Luana Marques)

Welcome to an interview with the Chairman of the BCG Henderson Institute, BCG’s think tank for new ideas in management and strategy. Martin has authored numerous books, including Your Strategy Needs a Strategy and The Imagination Machine, a handbook about how to systematically harness imagination to generate new ideas and transform businesses.

Get Martin's book here:

The Imagination Machine: How to Spark New Ideas and Create Your Company's Future. Martin Reeves and Jack Fuller: https://www.amazon.com/Imagination-Machine-Create-Companys-Future/dp/1647820863

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