Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared artwork

Why There Has Never Been A Better Opportunity Than Tik Tok, with Brandon Doyle of Wallaroo Media

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

English - November 18, 2020 21:50 - 32 minutes - 30.2 MB
Marketing Business Entrepreneurship ecommerce business marketing shopify entrepreneurship big commerce Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How Chase Dimond Generated 0 to 500k Subscribers in 10 months (and other email marketing wisdom)
Next Episode: How To Create An ROI-Focused Influencer Marketing Strategy, with Cody Wittick

LINKS: 

Wallaroo MediaBrandon Doyle on TwitterCoronavirus & ecommerce trends data 

 

Show Highlights: 

1:05 -  How Brandon started his eCommerce agency and shifted over time

4:25 - Brandon's ideal traffic breakdown by channel

7:45 - how marketing strategies differ based on AOV

13:15 - Where is there opportunity in eCommerce considering the COVID-19 pandemic?

19:19 - How to create a Tik Tok strategy

24:10 - Quality vs. quantity and content creation strategy

26:59 - Tik Tok - ad strategies

Twitter Mentions