How Marea's Organically Growing To Impact the 800 Million Women Who Menstruate Daily, with Monica Grohne

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

English - May 19, 2021 16:03 - 35 minutes - 32.9 MB
Marketing Business Entrepreneurship ecommerce business marketing shopify entrepreneurship big commerce Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: COVID Impacted Sales by 50%, This is How Neal Doyle & TetherTies Are Using It As An Opportunity

Next Episode: Behind-the-Scenes: On The Path to Building a 7 Figure Automotive Brand, with Connor Gross

HIGHLIGHTS:

4:43 Marea's backstory and how the PMS Elixir came to fruition.9:08 - Marea's growth channels -- organic and owned media11:36 - The one ingredient that Monica credits for TikTok success13:38 - How community helps Marea educate customers (and why they switched from Facebook Groups)17:46 - How Marea educates women about a problem that is common yet not well understood20:50 - How a sample pack is the best way to build trust and long term customer value22:25 - How Marea leverages video to build personal relationships, at scale.23:55 - Marea's post-purchase experience to create successful customers from the start

Links Mentioned:

Marea's Website Marea on Instagram Monica on Twitter

Twitter Mentions

@monicagrohne