“What's not okay is living a split life... Usually it means you’ve picked the wrong culture, or the wrong career and it’s a recipe for depression, addiction.” - Justin Foster

“What happens when personal branding goes wrong?” is the question I pose Justin Foster, Brand Strategist of Root +River. What starts out as “branding” takes a few twist and turns that you probably won’t agree with on every front.

What’s our responsibility with our “brands”? Where’s leadership’s?

A few more great nuggets from Justin.

“Not everyone’s ready to see who you fully truly are; and not everyone’s worthy of that.”

"Go make something that sets your soul on fire."