CanadianSME Small Business Podcast
374 episodes - English - Latest episode: 3 days ago -Welcome to the Canadian SME podcast, a podcast for Canadian Small Businesses. In our podcasts, we interview Canadian experts and entrepreneurs to give small business owners access to expert knowledge that helps them grow their enterprises. Our mission is to empower Canadian small and medium enterprises and help them reach a bigger audience through our platform. Calling upon some of the most successful subject matter experts in the industry, the small business podcasts aim at identifying issues and finding solutions, all this while helping the business owners.
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Episodes
Navigating Economic Challenges: Deloitte Canada's Latest Outlook
May 08, 2023 08:22 - 19 minutes - 18.1 MBIn Deloitte Canada’s latest Economic Outlook, Tight monetary policy to squeeze economic growth, Canada is forecast to experience a mild recession this year. Luckily, the recession is not expected to be as deep as anticipated last quarter, thanks to the continued resiliency of the labour market, which is supporting incomes. Join us for our latest podcast episode featuring Trevin Stratton, National Economic Advisory Leader at Deloitte Canada, as he discusses the recent release of Deloitte Can...
Financial Literacy & Effective Communication for Entrepreneurs
May 04, 2023 04:51 - 20 minutes - 18.9 MBInflation, the rate at which the general price level of goods and services in an economy rises over time, is a growing concern for many individuals, businesses, and governments around the world. To dive deeper into this alarming trend, we had the chance to speak with Jessica Baker, the Vice President of Co-operators Advisor Network. With almost almost 20 years experience She is a true icon of the entrepreneurial sector. In this podcast, Jessica explains the significance financial literacy...
Empowering SMBs & DMZ's Success Blueprint
May 04, 2023 04:49 - 19 minutes - 18 MBStartup accelerators offer powerful programs that play a pivotal role in fostering innovation, growth, and success for early-stage businesses, by providing a comprehensive support system that can fast-track their development. In today’s podcast, we had a chance to speak with ,the executive director and CEO of DMZ Ventures, Abdullah Snobar. In this episode, Abdullah offers advise on how to achieve success in a competitive industry. In addition, he shares DMZ's aim to help entrepreneurs expa...
Expert Advice for a Stress-Free Tax Season
May 03, 2023 06:21 - 18 minutes - 16.8 MBTax season is the most stressful time of the year. For some, but it doesn’t have to be I got the chance to talk to Yannick Lemay, the tax training specialist at H&R Block We talked about how to file your taxes as a small business owner or entrepreneur, the biggest challenge when it comes to taxes, the benefits of talking with a tax-trained specialist - and so much more
Maria Konikov:Empowering Tomorrow's Entrepreneurs Through Education
May 03, 2023 06:20 - 17 minutes - 16 MBIf you’re a entrepreneur than you know education is very important, whether you are starting a business or 10+ years into the business world keeping yourself up to date with courses , researching online will help you thrive and differentiate yourself from other small business owners. In today’s podcast I got the chance to sit with Director of Operations at YEDI Maria Konikov where she gave us amazing insight on the importance of education for these new upcoming entrepreneurs.
Tech Consulting & SMB Digital Transformation
May 02, 2023 04:37 - 24 minutes - 22.2 MBFrom cloud computing to artificial intelligence, the possibilities are endless and constantly developing. Businesses must keep up with the most recent technical developments if they are to remain relevant and successful in the modern era. In today’s podcast I got the chance to sit with the Co-founder of Customerization Anton Tchernikovsky who shared his learnings on how technology consulting firms play a crucial role in the rapidly evolving digital landscape, enabling small and medium busin...
E-commerce & Digital Evolution: Insights from Philippe Pâquet-De Varennes
May 02, 2023 04:37 - 30 minutes - 28.2 MBThe eCommerce industry has experienced unprecedented growth over the past decade, revolutionizing the way consumers shop and businesses operate. As the digital age continues to evolve, the expansion of eCommerce shows no signs of slowing down. To dive deeper into the e-commerce landscope we got a change to talk with Philippe Pâquet-De Varennes the Vice President of Sales & Partnerships at Novatize. In this episode, Phillipe discusses effective e-commerce expansion techniques within the con...
Carlos Salas on Combating Phishing & Strengthening Security
April 24, 2023 15:27 - 22 minutes - 20.3 MBIn today's interconnected world, the rapid rise of technology and online communication has given rise to an alarming increase in social engineering attacks. These sophisticated and manipulative tactics exploit human psychology to deceive individuals into divulging sensitive information, granting unauthorized access, or performing actions that benefit malicious actors. To dive deeper into learning more about these attacks we got a chance to converse with Carlos Salas Head of Platform Engine...
Revolutionizing Online Learning: GSoft's Growth Plans and the Future of Education
April 12, 2023 15:10 - 12 minutes - 11.8 MBDespite the challenging times faced by the technology industry, a reputable software company based in Canada that enhances employee experience is thriving and cementing its position as a prominent industry leader, not just within Canada but also beyond its borders. We are talking about GSoft. Recently GSoft announced the acquisition of Didacte, a Quebec-City-based company offering a corporate learning management system that supports and optimizes professional development. To learn more abou...
Shopify and Indigenous SMEs: Overcoming Challenges, Unlocking Opportunities
April 06, 2023 19:16 - 14 minutes - 13.4 MBIndigenous businesses have been an integral part of the Canadian economy for centuries, and with the rise of eCommerce, they are now finding new opportunities to connect with customers and grow their businesses online. We recently got the chance to chat with Kyle St-Amour-Brennan, the Build Native Indigenous Entrepreneurship Program Manager at Shopify. Algonquin-Anishinabe from Kitigan Zibi Anishinabeg First Nation, Kyle is an experienced entrepreneur, community builder, and program manager...
How E-commerce Empowers Small Businesses to Reach Customers
March 29, 2023 19:10 - 18 minutes - 16.9 MBThe convergence of the pandemic-induced shift to online shopping, global supply chain disruptions, and a labour shortage have created a perfect economic storm that has significantly impacted the eCommerce industry. However, amidst these challenging times, SMBs have found themselves uniquely positioned to take advantage of the surge in online sales during the holiday season. We recently got the chance to chat with the CEO & Founder of StoreConnect, a Salesforce AppExchange solution that, al...
Unlocking the Benefits of E-Signatures:How SMBs Can Streamline Business Operations
March 24, 2023 19:40 - 15 minutes - 14.4 MBIn today's fast-paced and digital world, e-signatures have become an essential tool for businesses of all sizes. They offer a secure and reliable way to sign important documents, contracts, and agreements online, reducing the risks associated with traditional paper-based methods. Not only do e-signatures save valuable resources such as time and money, but they also improve the overall customer experience by providing a convenient and hassle-free way for clients to sign documents from anywher...
HR Insider: Mastering Employee Documents for 2023 with Kiljon Shukullari
March 23, 2023 18:30 - 16 minutes - 14.9 MBAs we all know, onboarding new employees can be a complex process, and ensuring that all necessary documents are in place is crucial to the success of the process. We got the chance to chat with Kiljon Shukullari, the HR Advisory Manager within Peninsula Group of Companies (BrightHR). An experienced HR professional and a Certified Human Resources Leader (CHRL), Kiljon Shukullari supports BrightHR clients. Through his years of experience in talent management and HR, Kiljon has gained consid...
Reducing Risk for Small Businesses in 2023: Insights from Paul Gaspar
March 23, 2023 18:29 - 22 minutes - 21 MBWith the economy constantly in flux, small business owners must keep their eyes open for potential risks that may arise. It's essential to stay ahead of such matters and take necessary measures to protect against unforeseen events. We got the chance to chat with Paul Gaspar, Director of Small Business at UPS Canada. Paul’s role is to educate and guide small businesses in Canada on ways to better leverage UPS’ tools to help them grow and expand both domestically and internationally. With his...
SMEs & A REMOTE WORKFORCE
March 15, 2023 20:03 - 23 minutes - 21.3 MBIn this podcast episode, we sit down with Paulette S. Haynes, the Founder of Haynes Law Firm, to discuss the challenges and opportunities that come with managing a remote workforce for small and medium-sized enterprises (SMEs). With the rise of remote work due to the pandemic, many businesses have had to adapt to managing a distributed team, which can be a daunting task. Paulette shares her insights on how to effectively manage and engage with a remote workforce, covering topics such as com...
Importance of Cross-culture Communication for Canadian Workplaces
March 13, 2023 19:58 - 15 minutes - 14.6 MBCanada’s plan to welcome a record number of newcomers over the next few years means businesses will need to prioritize cross-cultural communication skills to support them and the success of their operations. We got the chance to chat with Shai Dubey, a professor at the Smith School of Business. Shai Dubey teaches negotiations, cross-cultural management, ethics, domestic and international business law and entrepreneurship courses. He is the academic director for project courses in various MB...
Breaking Barriers: A Capterra Study on Women in the Workplace
March 10, 2023 20:32 - 12 minutes - 11.5 MBWelcome to our special edition podcast episode in honour of International Women's Day! Today, we'll be exploring the experiences of women in the workplace, the challenges they face, and the progress made toward gender equality. From unequal pay to unconscious bias, women still encounter a range of obstacles in the workplace, and it's important to shine a light on these issues and work towards creating a more equitable and inclusive workplace culture for all. We got the chance to chat with ...
Breaking Barriers: Women Leading the Way in Tech
March 08, 2023 19:32 - 27 minutes - 24.8 MBAs International Women's Day 2023 approaches, it's an important time to reflect on the progress made toward gender equality and the work that still needs to be done. One area where women continue to face significant barriers is in the fields of business and technology. However, with the increasing accessibility of technology and resources, more opportunities are becoming available for women to break into these industries and advance their careers. By leveraging the power of technology and ad...
Facilitating access to Entrepreneurship for Women in Canada
March 08, 2023 16:13 - 12 minutes - 11.6 MBOver the years, women have made significant contributions to the tech industry, yet their representation remains disproportionately low. However, there has been a growing movement to encourage and support more women to enter and excel in the tech industry. Join us as we celebrate the achievements of women in tech and discuss how we can continue to create a more equitable future for all with Shadi McIsaac, CEO & Co-Founder of Ownr. Shadi has seen firsthand the value of entrepreneurship for ...
Discussing the Benefits of Ecommerce for Small Business Owners
March 07, 2023 17:40 - 17 minutes - 16.3 MBIn eCommerce, brands and business owners face an array of logistical challenges that can impede order fulfillment. To ensure efficient management processes, it is essential to close any existing gaps in logistics. To discuss this, we got to chat with Reza Bafandeh, CEO of Darwynn, a nationwide, end-to-end fulfillment center that is building a technology-driven infrastructure that will allow any eCommerc e business to compete, regardless of its size or order volume. In this podcast, Reza di...
Balancing Privacy and Profitability is Key to Future-proofing SMEs
February 24, 2023 16:18 - 20 minutes - 18.9 MBWith nation-wide discussion around privacy legislation in Canada about to begin in connection with Bill C-27, business will be faced with major implications around earning trust and reassuring Canadians that innovation can be realized, to great public benefit, without compromising privacy. We got the chance to chat with Pam Snively, Chief Data & Trust Officer at TELUS. She leads the team responsible for privacy governance and data ethics, along with data management and a number of complian...
The benefits of using an MCA for your small business
February 21, 2023 15:52 - 17 minutes - 15.8 MBIf you’re a small business owner looking to obtain a loan or inquiring about the benefits of an MCA funding program then you’ll want to keep tuning into today’s podcast. I got the chance to check in with my guest Avi Bernstein the Founder and CEO of 2M7 Financial Solutions, we discussed more about funding and loans in the small business world.
Open for new small business opportunity with one of a kind show
February 20, 2023 22:27 - 11 minutes - 10.8 MBFor the first time, Vista, the marketing and design partner to millions of small businesses worldwide, is partnering with One Of A Kind (OOAK) to offer new businesses a complimentary space at the 2023 Spring Show. We chatted with Sanja Sparica, Senior Marketing Manager at Vista Canada, to learn more about the opportunity. Sanja leads all strategic marketing and promotion for Vista Canada with over a decade of experience. Before Vista, Sanja was instrumental in managing marketing initiative...
Digital Security: Keeping Your Information Safe & Secure
February 16, 2023 19:59 - 18 minutes - 16.5 MBThe COVID-19 pandemic highlighted the utility of digital technology among Canadian small businesses. Since the onset of the pandemic, business transactions have increasingly been conducted online, and along with this comes increased awareness and concerns about privacy, data protection and cyber security. We got the chance to chat with Young Lee, GoDaddy Canada’s Market and Growth Leader. Young Lee is a seasoned marketer with over 19 years of extensive marketing experience in the technolog...
Digital Tools for Indigenous SMBs to Revolutionize
February 15, 2023 18:14 - 11 minutes - 10.9 MBCanada’s Indigenous small businesses face specific challenges in today's economy. With all businesses preparing their year-end filings, the unique legal and tax implications that Indigenous small businesses encounter make the process even more complex. As we head into the Tax season, we got the opportunity to chat with Tony McGregor. Tony McGregor, CPA, CA, is the Principal at FCR, a Sudbury, Ontario based accounting firm with a long history working with Indigenous business owners. Having b...
Google Announces New Tools Google For Retailers
February 10, 2023 18:23 - 12 minutes - 11.3 MBGoogle Cloud announced four new and updated AI technologies to help retailers transform their in-store operations and e-commerce experiences. We got the chance to chat with Amy Eschliman, Managing Director of Retail at Google Cloud. Amy is responsible for shaping our Americas Retail solution strategy. Before Google, Amy has extensive experience in retail, focused primarily on e-commerce and customer engagement. Most recently, Amy was at Sephora, where she served as the SVP of Client Engagem...
How the IT industry helps solving complex issues with innovative IT solutions
February 09, 2023 15:29 - 17 minutes - 16.4 MBTrying to find an IT company that has your best interest in mind isn't too hard to find. On today’s episode of The Small Busniess Podcast I had the opportunity to sit down with the Founder and CEO of Rievax.. Chad Whittaker. We talked about what it takes to overcome the obstacles as a business owner of an IT company, IT Myths, and dreams outside of the business world.
Marketing and Strategy; Keys to SMB Success
January 23, 2023 17:49 - 14 minutes - 13.2 MBFor businesses to succeed, having the right marketing and strategy are essential. A strong foundation of both can be key in helping small ventures realize their potential growth objectives. To help understand this better we had a chat with Usman Sheikh, founder and CEO of Web Worx Labs. He started the company over 7 years ago to help his friends while working in the corporate world full time in planning & analytics. He loves helping onboard new clients, setting & aligning on the strategy an...
The Future of Marketing is Artificial Intelligence
January 19, 2023 14:00 - 25 minutes - 22.9 MBArtificial Intelligence makes it possible for machines to learn from experience, adjust to new inputs and perform human-like tasks: In today’s episode of the Small Business Podcast I had the privilege of speaking with Monish Gandhi the Founder and CEO of Gradient Ascent AI. We discussed all about how SME’s should be incorporating and investing AI into their businesses. When it comes to AI it isn’t rocket science it’s data science, stay tuned to find out how your small business can consi...
Cyber Attacks: What Every SMO Must Know and Do
January 19, 2023 14:00 - 17 minutes - 15.7 MBListen to this timely and invaluable podcast and hear Sai Huda, who helped author Canada's National Cyber Security Standard, reveal how to implement the Standard at your organization quickly and easily, so you can stay safe from cyber threats and be successful digitally. Sai is founder and CEO, CyberCatch and author of the best-selling book, Next Level Cybersecurity, and a frequent keynote speaker. You will walk away with invaluable, practical know-how, it is a must-attend podcast.
How Hootsuite Helped Apricotton Reach a New Level of Success
January 18, 2023 15:53 - 18 minutes - 16.9 MBThe Internet has revolutionized the way businesses operate. These new technologies, which offer a variety of advantages to businesses, are supplementing traditional media. Due to the vast number of components of digital marketing, it is essential to determine what works best for the business. We chatted with Chloe Beaudoin, co-founder of Apricotton, who along with business partner Jessica Miao, built a TikTok community with over 10 million views and 70,000 followers. In this podcast, Chloe...
What it Takes to Succeed as an Entrepreneur
January 05, 2023 17:54 - 30 minutes - 27.5 MBWhen it comes to being an entrepreneur, it’s all about having the right mindset, whether you're in business or sales or starting your own business. The way you drive yourself in your career can change your whole perspective. I got a chance to sit down with Pouya Haidari, Canadian entrepreneur and sales Professional - In this podcast we talked about Pouya’s journey through entrepreneurship, the ins and outs of a career level mindset, and so much more
How Can SMEs Take Advantage Of 5G Technology?
December 28, 2022 15:11 - 10 minutes - 9.68 MBWhile there has been a lot of recent talk about 5G in Canada on the consumer side, businesses have a lot to gain from 5G connectivity. Many SMEs aren't sure of the benefits 5G will bring to them, and how to make the best 5G investments – whether it’s for IoT, retail, manufacturing, mass transit, vehicles, or work-from-home – in order to identify the best path forward. We got the chance to chat with Jason Falovo, Vice President and General Manager, Canada at Cradlepoint. Cradlepoint Announce...
Michaelee Lazore Discusses Successful Indigenous Entrepreneurship.
December 27, 2022 14:47 - 13 minutes - 12.7 MBCanada's Indigenous business sector is making a powerful statement in the nation's commercial market, proving that their creative ideas and innovative approach can make an incredible impact. We had a chat with Michaelee Lazore, Founder + Creative Director at Sequoia Proudly Indigenous. Sequoia has come a long way from its humble beginnings in Michaelee's kitchen. When Michaelee first started out, she was also working as an engineer designing roads, sewers and ditches. Her passion for creati...
Discussing Shoppers spending Habits during the Holiday Season
December 23, 2022 14:52 - 23 minutes - 21.6 MBThe holidays are meant for shopping right? Well in this episode we take a deep dive into consumer trends, Black Friday Sales and Cyber Monday Deals as well as all things retail based for consumers and retailers during the hustle and bustle of the holiday season. I got a chance to sit down with Michelle Zorn, the Industry Account Executive - Retail & Financial Services at S-A-P. In this new episode of the Small Business Podcast Michelle unpacks the hard hitting truth with retailers and co...
Uncertainty And Complexity In Supply Chains: Why Manufacturing Industries Must Integrate
December 23, 2022 13:59 - 22 minutes - 20.9 MBThe question is about Supply chain complexity and the necessity for manufacturing industry integration. To dive deeper into this, we had the chance to speak with Dan Lionello, CEO, and co-founder of Omnae Technologies, Inc. An Entrepreneur, speaker, and facilitator with over 30 years of experience in the manufacturing industry. In this podcast, Dan explains the factors that contribute to the expansion of a technology company, with respect to Canadian strategic alliances. Additionally, he i...
TikTok - Expanding your Audience and Business
December 22, 2022 03:42 - 28 minutes - 26.3 MBMarc Shapiro asserts, "The world has changed, we have to change with it." Who knew that creating films might provide you the chance to be financially secure and develop a community regardless of your profession or culture? Well, TikTok did it! Today, we host Danielle Johnson, the Head of SMB Account Management at TikTok, and Connor Curran, the founder of Local Laundry, to discuss the rise of TikTok and the ways in which it has benefited not just thousands, but millions of SMBs. Danielle i...
How Social Media Empowers Small and medium-sized enterprises
December 22, 2022 03:33 - 23 minutes - 21.4 MB"The human race is developing and adapting at a breakneck speed to the digital era. Access to a limitless amount of content has resulted in the creation of countless jobs, giving birth to various social media marketing firms with brands utilizing social platforms to spread their message. We had a chat with the Team lead of Social Marketing at Hootsuite, Brayden Cohen. Brayden is passionate about collaborative teams that help solve complicated problems by developing innovative ways to bring ...
How BDC and Jelly Academy Educating and Upskilling Indigenous Students
December 21, 2022 16:43 - 11 minutes - 10.5 MBInclusion and diversity in the marketplace is so important these days to businesses and brands who work in the Digital Marketing field. It’s time we start the conversation and help bring awareness about Indigenous students fighting to get the same opportunities to advance their skills and knowledge in this new economy. I had the pleasure of speaking with Chris Penner, the Operations manager at Jelly Academy. In this podcast you will learn all about the six scholarships that the Business...
Take part in a journey towards better Financial Awareness
December 16, 2022 20:30 - 15 minutes - 13.8 MBCanadians now have access to Interac and Conscious Economics' joint Mindfulness & Money program- a revolutionary digital learning platform designed to foster financial confidence. This Financial Literacy Month, join the journey of Canadians propelling themselves towards increased fiscal awareness with this one-of-a kind resource! To learn more about this program, we had a chat with Aseel El-Baba from Conscious Economics. Aseel spent a decade working in the Canadian Financial Sector. She gre...
FINCA Canada Strides for Financial Inclusion
December 08, 2022 17:15 - 18 minutes - 17.3 MBIn 2018, FINCA Canada launched the Financial Inclusion Project, a five-year partnership with the Government of Canada that aims to increase economic prosperity and eliminate financial inequality in both Haiti and DR Congo. According to this year’s mid-year report, the project has provided 575,000 low-income individuals and entrepreneurs access to financial services, with 363,000 being women, in Haiti and DR Congo. To get more details on this project we got the chance to chat with Drew Bos...
Google Canada reveals the top Canadian shopping trends & behaviours this holiday season
December 02, 2022 18:01 - 11 minutes - 10.5 MBCanadians are changing their holiday shopping behaviours, with some of the top trending items on this Black Friday and Cyber Monday. Google Canada has revealed new insight into how Canadians buy gifts during major sales periods like these two days before Christmas or New Year's Eve. We got the chance to chat with Swathi Sadagopan, Strategic Insights Lead of Google Canada Retail to share more details about how retailers and shoppers can prepare for this year’s holiday shopping season. In t...
Key Insights on Planning and Evaluation Associated with Disaster Situations
November 30, 2022 16:32 - 14 minutes - 13.7 MBLet's face it: as homeowners, we must cope with a multitude of life's challenges. When it comes to the unexpected, there is no greater relief than knowing that a restoration firm is nearby and prepared to meet your requirements. Today we got an opportunity to have on board, the Senior Vice President of First Onsite Property Restoration, none other than Jim Mandeville. In this podcast, Jim shared the importance of planning and evaluation associated with disaster situations. He emphasizes t...
Small Business Chat with Prabha Ramaswamy
November 28, 2022 17:55 - 15 minutes - 14.2 MBThe recent pandemic has been tough on the business community in Saskatchewan. We recently had a chat with Prabha Ramaswamy, Chief Executive Officer of Saskatchewan Chamber of Commerce, Prabha merges business and passion as she drives the vision of entrepreneurship in Saskatchewan and beyond. At the helm of SK Chamber of Commerce, Prabha is responsible for the strategic and operations management. Leading an organization of over 500 plus members Prabha builds decisions on business acumen, res...
Discussing Digital Technologies for SMEs with KJ Burke
November 21, 2022 15:49 - 16 minutes - 15 MBIt is true that many small businesses have adopted new technology, however there are still those who could benefit from utilizing digital tools to increase their productivity and profitability. To discuss this, we had a chat with KJ Burke - Principal Technology Strategist Hybrid Cloud at CDW Canada. KJ is an IT leader and change agent for over 20 years. Driven by solving problems for organizations by educating, innovating processes, and investing in new technologies. In this podcast, KJ di...
Future Of Cyber-Security: Protecting Our Digital Lives
November 18, 2022 14:57 - 33 minutes - 30.3 MBToday due to high internet penetration, a cyberattack is inevitable. The cyber threat defense report submitted by CyberEdge Group discovered that 78% of Canadian organizations experienced at least one cyberattack in the previous 12 months. To dive deeper into learning the ways to operate securely in today's technological environment, We got an opportunity to have on board Tom Kirkham, CEO of IronTech Security, a cyber security expert, and a multiple-award winner. In this podcast, Tom discu...
Key Insights - Optimizing your Twitter presence as an Entrepreneur
November 08, 2022 19:04 - 15 minutes - 14.1 MBThe digital world has changed drastically over the past few years. Gone are the days where print media and television commercials were enough to get your message across, now we rely heavily on social networks like Twitter or Facebook for customer engagement! We recently had the chat with Twitter Canada’s Head of Marketing, Jen Bairos Hoffer. Jennifer is passionate about delivering stories for one of the most influential brands in the world. Jennifer leads all marketing strategy, activation...
Discussing Entrepreneurship With Josef Azam
November 04, 2022 20:15 - 15 minutes - 14.1 MBStarting your own business is not easy, but it can be very rewarding. The first step you need to take in order for this process of starting and maintaining a successful company start-up with ease? Choose an idea that excites YOU! We got the chance to chat with Josef Azam. Josef Azam is the CEO and Co-Founder of Design Shopp, a Montreal-based multinational digital marketing agency. Josef is committed to philanthropy, investing in others, and giving back to disadvantaged youth through sharing...
Key Insights on creating Seasonal Content to engage your Audience and Build Trust
November 04, 2022 13:54 - 30 minutes - 28 MBDuring an interview in 1995, Steve Jobs stated, "There's just a tremendous amount of craftsmanship in between a brilliant idea and a wonderful product." This helps to explain why every person under the umbrella of digital marketing is experiencing such a great deal of pressure to provide high-quality content. Well, This episode explores the logical standpoints in the field of content creation by, Ginni Saraswati, the Founder of Ginni media. Ginni discusses the importance of standing out from...
Attracting & Retaining Employees
November 02, 2022 13:00 - 15 minutes - 13.9 MBRBC conducted a survey recently that found three-quarters of young Canadians are more likely to leave their current job for one with better benefits. We got the chance to chat with Julie Gaudry, Head of Group Benefits at RBC Insurance. Julie leads a team with overall responsibility for the product development and strategic direction for RBC Insurance’s Group Benefits business. In this podcast, Julie discussed the key findings of the survey, the latest trends in the job market, how mental h...