Saudi on a small screen: mobile video in the Kingdom

Campaign Middle East - Podcasts

English - January 12, 2022 06:04 - 24 minutes
Marketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: E=MC2 – The Evolution of Media Consumption

Next Episode: In conversation with Malcolm Gladwell

Snap, the company behind the camera app Snapchat, has teamed up with IPG Mediabrands agency Reprise to launch research into how Saudi consumers use mobile video. Campaign’s editor Austyn Allison is joined by Amr Chehab, head of agency development at Snap, and Stuart Mackay, general manager of Reprise MENA, to discuss what we know about the market and what the research might find out.