Campaign Middle East - Podcasts artwork

Campaign Middle East - Podcasts

17 episodes - English - Latest episode: about 1 month ago -

On The Record with Campaign Middle East offers a new look at – and listen to – the region’s media, marketing and advertising industry.

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Episodes

The power of creativity to change lives with Ali Rez

February 22, 2024 06:14 - 25 minutes

In the new shorter format of On The Record With Campaign Middle East podcast, we speak to multi-award winning creative director Ali Rez. Campaign Middle East Editor Justin Harper interviews Ali, Chief Creative Officer for Impact BBDO, to talk about everything from the power of creativity, judging at Cannes Lions and cool sneakers.

The Power of Augmented Reality (AR)

June 08, 2023 12:58 - 20 minutes

Leading social network Snap deep dives into the endless possibilities that AR presents for brands and marketers in this insightful podcast with Campaign Middle East and Rasha El Ghoussani, Head of Industry – Travel, Luxury and Tech at Snap.

Ad opportunities during the Ramadan period from Meta

May 18, 2023 09:47 - 17 minutes

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign’s editor Justin Harper is joined by Meta’s Rana Bouri and Alain Mayni who will give valuable insights to help marketing teams.

Listen to the trends: MMS’ Fouad Debouk on Saudi Arabia’s radio landscape

October 19, 2022 05:43 - 23 minutes

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign’s editor Austyn Allison is joined by MMS’ Fouad Debouk to find out what makes Saudi Arabia a unique market for radio and radio advertising.

Leadership Focus: Abdulaziz Al-Roomi

September 13, 2022 05:26 - 27 minutes

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign’s editor Austyn Allison is joined by Global Legacy founder Abdulaziz Al-Roomi, an author and thought leader in the fields of leadership and HR, to talk about leadership and people in all shapes and sizes of business.

Return to togetherness

August 09, 2022 10:00 - 23 minutes

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign‘s editor Austyn Allison is joined by Antoine Challita, head of consumer packaged goods and quick service restaurants at Snap. He tells us about Snap’s learnings from Ramadan 2022, about advances in e-commerce and augmented reality, and about how a Virtual Mall worked and when we will see similar experiences returned.

Augmented Connections: AR x ART at Expo2020

April 01, 2022 08:10 - 25 minutes

Campaign’s editor Austyn Allison is joined by Snap’s senior director of global creative strategy Jeff Miller and French visual artist Cyril Lancelin to talk about Cyril’s partnership with Snap to create an interactive installation called Connections at Expo2020, which has an augmented reality element, and find out how AR can boost art and business alike.

In conversation with Malcolm Gladwell

February 28, 2022 07:38 - 19 minutes

Campaign’s editor Austyn Allison is joined by best-selling author Malcolm Gladwell giving his views on staying creative through the years, new trends in media, technology, multiculturalism and the importance of personality in historical events.

Saudi on a small screen: mobile video in the Kingdom

January 12, 2022 06:04 - 24 minutes

Snap, the company behind the camera app Snapchat, has teamed up with IPG Mediabrands agency Reprise to launch research into how Saudi consumers use mobile video. Campaign’s editor Austyn Allison is joined by Amr Chehab, head of agency development at Snap, and Stuart Mackay, general manager of Reprise MENA, to discuss what we know about the market and what the research might find out.

E=MC2 – The Evolution of Media Consumption

November 28, 2021 10:09 - 28 minutes

In this episode, Campaign’s editor Austyn Allison is joined by MBC Media Solutions’ head of client partnerships, Ryan El Hajjar, to discuss what Covid has done to people’s consumption habits and what the future holds for broadcasters and brands.

Marketing the occasion: social commerce at the busiest time of the year

November 08, 2021 05:48 - 31 minutes

In this episode, Campaign’s editor Austyn Allison is joined by Shayan Rahimi, head of e-commerce at Snap, and Stan Brunais, head of marketing at Ounass. They explain how brands can leverage shopping season, the most active and competitive selling quarter of the year with dates such as Yellow Friday, Black November and end-of-year festivities, and how brands are using Snap innovatively to create a seasonal experience beyond the discounts.

Highly placed: brand integration – how to do it right

September 23, 2021 13:30 - 35 minutes

In this episode, Campaign’s editor Austyn Allison is joined by Head of Brand Integration at MMS, Rami Salame to explain how brands can work with media outlets to become not only part of the narrative but play a leading role. Good brand integration can drive stories forward and build product affinity, forging an emotional connection with audiences.

Timeless trends: shopper insights for the festive season

September 12, 2021 09:53 - 25 minutes

In this episode, Campaign’s editor Austyn Allison is joined by Facebook MENA’s head of marketing, Rana Bouri to discuss research by Facebook that looked at how customers in the holiday season follow patterns of shopping sentiments, in the frame of new technologies and how can marketers leverage these behaviours to maximise their marketing strategies.

AR, engagement and opportunity: The growth of Saudi

July 07, 2021 01:21 - 24 minutes

In this episode, Campaign’s editor Austyn Allison is joined by Snapchat’s Abdulla Alhammadi to discuss how the kingdom is growing. They explore the reach and engagement of digital platforms and augmented reality in Saudi Arabia and how this market is responding to mobile, becoming one of the most dynamic in the region.

Listen now! Campaign’s ‘On The Record’ Podcast – AR, engagement and opportunity: The growth of Saudi

July 07, 2021 01:21 - 24 minutes

In this episode, Campaign’s editor Austyn Allison is joined by Snapchat’s Abdulla Alhammadi to discuss how the kingdom is growing. They explore the reach and engagement of digital platforms and augmented reality in Saudi Arabia and how this market is responding to mobile, becoming one of the most dynamic in the region.

Turn on Discovery Commerce

June 15, 2021 06:48 - 30 minutes

In this episode, Campaign’s editor Austyn Allison is joined by Facebook’s Liliane Assaf, Product Marketing Manager MENA and Mansour Salameh, Retail & e-comm Industry Partner MENA, to discuss the era of Discovery Commerce, where products find people in the digital landscape that has taken over the MENA region.

Listen now! Campaign’s ‘On The Record’ Podcast – Turn on Discovery Commerce

June 15, 2021 06:48 - 30 minutes

In this episode, Campaign’s editor Austyn Allison is joined by Facebook’s Liliane Assaf, Product Marketing Manager MENA and Mansour Salameh, Retail & e-comm Industry Partner MENA, to discuss the era of Discovery Commerce, where products find people in the digital landscape that has taken over the MENA region.