Highly placed: brand integration – how to do it right
Campaign Middle East - Podcasts
English - September 23, 2021 13:30 - 35 minutesMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Timeless trends: shopper insights for the festive season
In this episode, Campaign’s editor Austyn Allison is joined by Head of Brand Integration at MMS, Rami Salame to explain how brands can work with media outlets to become not only part of the narrative but play a leading role. Good brand integration can drive stories forward and build product affinity, forging an emotional connection with audiences.