CR 19 - Pt. 1 How to Find The Key Elements of Your Visual Brand
Camera Ready with Val Brown
English - June 04, 2018 05:00 - 12 minutes - 9.78 MB - ★★★★★ - 20 ratingsCareers Business Education cameraconfident hair makeup messaging socialmedia video wardrobe Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Your visual brand identity (combined with your verbal identity and the value you deliver) evokes a certain feeling, memories and emotions when people experience your brand.
It’s the visual story you tell to communicate your overall message, values, and brand promise through the images, colors, fonts, filters, and videos you consistently use.
Being aware of how your visuals affect your brand is the starting point.
What do you want your visuals to say about you?
Learn how these 3 questions will give you the foundation to figure our your visual brand elements:
Who is your target audience? What sets you apart from your competitors? How would a friend describe how you make them feel?Learn more about how these questions will help you narrow in on your visual brand elements from fonts to photos and video to the filters, logos and colors you choose.
Reference:
Mike Kim's blog: http://mikekim.com/build-brand-identity
https://www.instagram.com/amyporterfield/
https://www.instagram.com/jasminestar/
Resource: