65) Founding and Promoting a Unique Dating App for Singles with George Rawlings

Today's conversation is with George Rawlings, Co-Founder of Thursday - a unique dating app for singles.

George shares his background in entrepreneurship, why he has focused on creating dating apps and the biggest issues he sees with the use of apps currently.

We discuss the challenges current apps face and how Thursday has been built to tackle these head on and drive a better result for the user. As part of this, we explore the main features of the app that set it apart and the thought process behind their inclusion.

Getting a start up 'out there' and known and driving downloads of an app is a costly game, and George shares some of the wild and wonderful marketing activities he has got up to over the years that have been both low cost and eye catching. 

We learn how a false admission of cheating on his girlfriend drove £9,500 worth of downloads from £2.65 spend.

George covers his approach to funding and investor support before we both share our worst dating app experiences we have had.

This week's podcast is brought to you by MTN Coaching. Founder, David Hatt has appeared twice on the podcast to share his wisdom on business and fitness.

David heads up a team of 6 coaches who come together to form Scotland's leading online fitness coaching service. They provide bespoke programming to enable you to lose fat, build muscle while still enjoying by building fitness into your lifestyle.

You can visit http://mtncoaching.co.uk and enquire today.

Connect with George:

LinkedIn - https://www.linkedin.com/in/george-rawlings-32b726112/

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