Product Marketing is the New Content Marketing
Call to Action
English - January 27, 2016 05:00 - 19 minutes - 26.6 MB - ★★★★★ - 32 ratingsBusiness Education marketers ppc seo abtesting conversion copywriting digital landingpages marketing optimization Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Your customers don't care that you think your product is better than the competition.
But they do care about consuming delightful, in-depth content that will make them better at their jobs… which raises the question: is it possible to educate your audience with highly useful content without tiptoeing around what you actually sell?
Gregory Ciotti, Content Strategist at customer support software Help Scout, thinks so.
In this episode of the Call to Action podcast, our Content Strategist Dan Levy speaks with Gregory about how product marketing is the new content marketing.