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How Unbounce's Marketing Team Grew From 1 to 31
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English - March 02, 2016 05:00 - 25 minutes - 35.2 MB - ★★★★★ - 32 ratingsBusiness Education marketers ppc seo abtesting conversion copywriting digital landingpages marketing optimization Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Imagine being the only marketer on the team at a budding startup.
You need to know the best practices for all sorts of campaigns: paid, content, social, email, partnerships… the list goes on. What's more, you're responsible for both strategy and execution (no matter how brilliant you are, there are only 24 hours in a day... and fewer if you want to, y'know, sleep).
That's a lot of hats to wear. Sound like a nightmare? Well, it was the reality for Georgiana Laudi back when Unbounce was just a baby company. Today, she is the VP of Marketing and has watched the department grow to have more than 30 employees.
And while the role was surely stressful (wearing a lot of hats can make you look goofy), Gia's hands-in-everything position taught her a lot about being a marketer and a manager.