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How Ron Swanson Can Help You Find A/B Testing Ideas
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English - March 18, 2015 04:30 - 17 minutes - 24.2 MB - ★★★★★ - 32 ratingsBusiness Education marketers ppc seo abtesting conversion copywriting digital landingpages marketing optimization Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Have you ever spent time setting up an A/B test only to see a marginal increase in your conversion rate (or even worse - a drop)? You can test all the best practices on your landing page and still not get that conversion boost you were hoping for. Sometimes, the best A/B testing ideas come from unexpected places. What if you were able to learn your prospect's favorite TV show and then use that information to formulate smarter A/B testing hypotheses? In this episode, we speak to Allison Otting, Disruptive Advertising's Head CRO Designer, about how to let your prospects guide your landing page optimization efforts.