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Exceptional Customer Service Helped This Company Increase Conversions by 156%
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English - May 13, 2015 04:30 - 16 minutes - 23.3 MB - ★★★★★ - 32 ratingsBusiness Education marketers ppc seo abtesting conversion copywriting digital landingpages marketing optimization Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Marketing and customer support are often thought of as two distinct departments, each minding their own part of the customer lifecycle. But the two departments are more related than you may think. In fact, many companies are finding evidence that exceptional customer support can have a positive influence on conversions. In this episode, we speak with Len Markidan, Director of Marketing at Groove, and attempt to answer the question, “Does exceptional customer support increase conversions?”