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Drift's Marketing Manifesto & Why They Killed the Lead Gen Form
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English - February 22, 2017 05:00 - 25 minutes - 35.3 MB - ★★★★★ - 32 ratingsBusiness Education marketers ppc seo abtesting conversion copywriting digital landingpages marketing optimization Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How To Use Analytics To Spur Creativity
Next Episode: Ch-ch-ch-changes!
In this episode, we speak with Dave Gerhardt about Drift's bold decision to remove all lead gen forms from their content. Plus, hear how their internal "Marketing Manifesto" went viral on SlideShare and continues to direct daily work at Drift.