Beating Banner Blindness

Call to Action

English - June 10, 2015 04:30 - 26 minutes - 36.9 MB - ★★★★★ - 32 ratings
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Previous Episode: A Page From Airbnb's Email Marketing Playbook

Next Episode: A Copywriting Formula 4 U

In this episode of the Call to Action podcast, we have a quick story about why we've restructured our AdWords account into country-specific campaigns. Then, we speak to Aaron Orendorff of iconiContent about everything display ads: banner blindness, the fat thumb phenomenon and how one company used display ads in their content to recruit qualified employees.