Flamin' Hot with Richard Montañez

Cafe con Pam

English - June 09, 2021 18:19 - 56 minutes - 45.2 MB - ★★★★★ - 262 ratings
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Previous Episode: 208 - Being an Artist and Listening to Your Inner Voice with Juliet Menéndez

Next Episode: 209 - Flamin' Hot with Richard Montañez

Listeners this week we have a conversation with Richard Montañez.

Richard Montañez is an inventor, entrepreneur, philanthropist and business executive whose inspirational journey has taken him from the barrio to the boardroom. A sought-after motivational speaker, he may be best known as the creator of Flamin' Hot Cheetos--the billion-dollar brand and worldwide phenomenon. Hailed as the Godfather of Hispanic Marketing, Montañez began his tenure as a janitor at Frito-Lay/PepsiCo before rising up through the ranks to head his own division. He serves on several non-profit boards and is widely recognized as one of the most influential Latinos in corporate America. Richard Montañez and his family live in SoCal California.

During our conversation we talked about:

Why he kept his life private for a long time
The cookie story and how he grew up in Guasti California
Growing up Latino in the 60s
Of course, the Hot Cheeto story
How his wife Judy influenced his drive
How he decided to begin practicing the future him, and how he started acting as such
Habits he's cultivated throughout the years
We played a fun intuition game
"Hood Leadership"
We geek out on the etymology of words, if you know me, I love exploring the roots of the words
His framework of Pioneer, Settler, and Purposeful Leader

This episode was brought to you by the Small Biz Sponsorship Program:

Are you a business owner and you'd love to hear the name of your business at Cafe con Pam? Well, your wish has been granted. We have reopened applications to the Small Biz Sponsorship Program which allows small businesses the access to promote their company in this very show you're listening to right now. I wanted to make this accessible to all businesses so you can start promoting your company with $50. I know you're ready, all you have to do is complete the application at smallbizsponsor.com

TIMESTAMPS:

12:11 living as a community when he was a child

12:52 being latino in the 60s

14:25 learning that 'dark people get treated differently' as a child

15:13 the cookie story

16:43 get in the cookie line

17:18 the antidote to fear

19:55 'how smart you are' vs. 'how you are smart'

21:09 the importance of faith

22:42 getting the janitor job

24:28 'Act like an owner'

28:23 latinos are born entrepreneurs