Do it on purpose, Nopalera with Sandra Velasquez

Listeners, we're back this week with Sandra Velasquez.

Founder of Nopalera, a Mexican Botanical bath & body line. Sandra’s main ingredient, the nopal (cactus) is more than an ingredient; it is an ancient symbol of Mexican culture: strong, resilient, beautiful, and has always been here. Just like us. She founded Nopalera to elevate and celebrate Latin@ culture and remove cultural stigmas in body care. Her core mission is to fight racial injustice by showing up in the face of racism and anti-immigrant mentality and helping immigrants at the non-profit, Casa Cornelia.

During our conversation, we talked about:

Making a decision early on about her brand being a luxury brand.
Her experience working in the CPG industry.
Getting pushback from people in the community calling her brand "too expensive."
How to know when your brand is ready for a retailer.

 

This episode is brought to you by Apotheosis Art|

Apotheosis Art was born out of a desire to cultivate an artistic community focused on passion, curiosity, and eagerness. The gallery's founding concepts are rooted in encouraging and fostering young, talented artists, exploring new avenues to increase dialogue, and providing a platform to discover, engage, and educate people in art.

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