238 - Creativity As The Catalyst For Business with Mike Alfaro
Cafe con Pam
English - January 03, 2022 15:59 - 1 hour - 54.7 MB - ★★★★★ - 262 ratingsPersonal Journals Society & Culture Business Careers supportbrownpodcasts interview latinxpodcast latino latinx latina bilingual spanglish latine Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Listeners, we're back this week with Mike Alfaro.
Mike Alfaro is the creator of "Millennial Lotería" a modern update to the classic Latinx card game that became a #1 Best Seller and sold out at every Target store in America. With over 10 years of agency experience as an award-winning Creative Director, Mike also brings a wealth of industry knowledge and Latinx insights to all his collaborations, including his skills as a video creator, copywriter, and graphic designer. Past collaborations include work for Honda, Walt Disney Pictures, DC Comics, HBO, Target, Maker's Mark Whiskey, and even a special commission by President Joe Biden.
Relevant Timestamps:
6:30 - His early work experiences
8:07 - Wasn’t really expecting to become a business owner...
9:02 - First investment
10:35 - Representations of Latinidad
12:25 - How Millenial Lotería came about
22:25 - Making it a business
24:22 - The biggest lesson with the first set
36:56 - The power of Latinos...
37:54 - Celebrating the growth
40:39 - Relationship with Target
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