Overpromising But Underdelivering: Is Hype Hurting Your Brand?
Byte Sized Strategy
English - November 23, 2021 22:38 - 33 minutes - 31.7 MB - ★★★★★ - 1 ratingMarketing Business Technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Ground breaking. Revolutionary. Best-in-class. Are these words you'd hear in a late-night informercial or ones you should be using to describe your offerings? In this episode, we examine "affective misforecasting," a concept presented in an article by Vanessa M. Patrick, Deborah J. Macinnis, & C. Whan Park.