Byte Sized Strategy
26 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 1 ratingLess fluff, more stuff for busy people building brands online. New episodes every week, packed with actionable tips and tricks for online marketing, copywriting, optimizing your website, and more.
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Episodes
Black Friday Debrief: The Bad & The Ugly of Email Marketing
June 30, 2022 00:09 - 36 minutes - 33.6 MBLike everyone with email, I found myself in an endless sea of Black Friday promo emails this weekend. Since I also work directly in this world, helping clients put together their own email marketing campaigns, I find it impossible to stop myself from analyzing what others are doing. Join me as I talk through things I saw from companies big & small that left me disappointed this year. If you engage in any kind of email marketing, learn from this and don’t make these mistakes!
Striving For Balance & Shifting Priorities: Productivity & Time Management As A Solopreneur (Part 4)
June 30, 2022 00:03 - 27 minutes - 25.4 MBThe long-awaited conclusion to our Productivity & Time Management series! After setting out to figure out where exactly my time goes every week (and understanding why I always felt like I was never getting enough done), I decided it was time to take action, STAT! Join me as I discuss how I've used the insights I gained from the past few episodes as a catalyst for change (and why I took an unannounced podcasting hiatus).
Defining “Enough”: Productivity & Time Management As A Solopreneur (Part 3)
April 28, 2022 02:51 - 24 minutes - 22.7 MBIn the last episode, we found out what "productivity shame" is. Now, we figure out how the heck we actually deal with it...because, c'mon. Wouldn't it be nice to binge watch Netflix on the couch once in a while and NOT be riddled with intrusive thoughts about all the "more productive" stuff you should be doing? Let's define what our "enough" is by setting attainable micro-goals. And, while we're at it, let's detach our sense of self worth from our work.
Productivity Shame & Busyness As A Status Symbol: Productivity & Time Management As A Solopreneur (Part 2)
April 20, 2022 20:39 - 20 minutes - 19.4 MBHave you subconsciously tied your sense of self worth together with how busy you are? In this episode, we dive DEEP into the topic of productivity and time management, talking about busyness as a status symbol, our compulsion to monetize our hobbies, and productivity shame. This week, I challenge you to pay attention to how much “busy work” you engage in, and also pay attention to the quality of your work when you notice yourself multitasking.
Where Has The Time Gone? Productivity & Time Management As A Solopreneur (Part 1)
April 12, 2022 22:49 - 20 minutes - 19.2 MBWhen I started my online business in 2013, I was a full-time grad student and had opening shifts at a coffee shop 3 days a week. Time to spend on my business was in very short supply. I've long since graduated and hung up the barista apron. But even being able to devote all day, every day to the biz feels like it's not enough sometimes...there's always MORE that needs to get done. And guess what? Time is STILL in short supply. Join me as I attempt to say goodbye to "grind/hustle culture" a...
Branding Lessons From Uber
April 06, 2022 17:44 - 28 minutes - 30.3 MBUber, the ride-hailing app, has seen numerous rebrandings throughout the years -- not all of which have been a success. Take a little tour through Uber's branding journey with me! Gain valuable insight for handling your branding as a solopreneur or small business owner.
5 Ways COVID-19 Changed Ecommerce (And How To Keep Up As A Small Business)
March 22, 2022 21:35 - 28 minutes - 27.9 MBAre you selling online? Nowadays, so is everyone. You’ve gotta stand out. But keeping up with the trends and the tech as a small business owner is a chore! Join me as we discuss 5 trends we’ve been seeing in the ecommerce industry since the pandemic took over. If your online sales have been stagnant, try out one or more of these ideas.
Customer Success For Small Business Owners: Helping Clients Succeed When You’ve Got Limited Resources
March 15, 2022 22:17 - 25 minutes - 24.8 MBCustomer success managers and departments are becoming staples in tech companies that are medium-to-large in size. But what about smaller businesses? We may not have all the resources bigger companies do, but helping our customers find success with our product or service is still crucial! Even though your "customer success" department may consist only of you -- don't ignore it! Help retain your hard-earned customers by anticipating problems they may have before they ever encounter them.
How To Say Sorry: 8 Tips For Providing Positive Customer Support Experiences
March 09, 2022 02:43 - 36 minutes - 35.9 MBWe’re gettin’ a little petty for the sake of education and helping you do the whole customer support thing better in your small business. Did you know: acquiring new clients takes way more resources than retaining existing ones? This is just one reason why it's so important to provide your people with a positive customer support experience! Join me as I discuss an experience I recently had that kinda rubbed me the wrong way (even though I'm a #niceguy), plus 8 friendly reminders for how to ...
Digital Security Essentials For Solopreneurs, Micro-Business Owners, And...Well, Everyone!
March 01, 2022 22:04 - 38 minutes - 36.5 MBThink cyber attacks only happen to big companies? Think again! In a way, small businesses are actually more vulnerable because they usually don't have a dedicated security team to keep a watchful eye. An ounce of prevention is worth a pound of cure when it comes to keeping your stuff safe online. These 9 digital security essentials will help you protect you.
Let’s Talk About Links
February 23, 2022 01:57 - 28 minutes - 28.2 MBLinks: they’re an integral part of your website. Without them, how would people get around? How would they know where to go next? Links seem simple, but so many get them wrong. Join me as we hit this topic from all angles—SEO, user experience, copywriting—and discuss 5 DOs and DON’Ts when it comes to properly using links on your website.
Are You A Maximizer or A Satisficer?
February 15, 2022 21:35 - 22 minutes - 22.2 MBDecisions. How do you make ‘em? How do you feel after? If you take YEARS to make even a small potato decision, and you get caught up in the “what if?” game after it’s made, ruminating about what could have been…you may be a MAXIMIZER. Maximizers generally make good decisions, but feel bad about them. Satisficers make good decisions, but feel good. The good news? Maximizers can become more like satisficers, enhancing their overall happiness and wellbeing. Here’s the scoop!
Perfecting Your Website Pop-Ups: Because Yes! They Can Be Effective!
February 08, 2022 23:56 - 27 minutes - 26.2 MBHave you ever been on a website and you’re presented with a pop-up before the rest of the page even loads? Annoying, right? But we’ve all been there! Pop-ups can be a good way to grow your email list, but they can also be truly irritating for your website users if mistakes are made. Join me as we discuss 5 problems that could be preventing your lead generation pop-ups from performing well and how to fix them.
The (Kinda) Quick Guide To Custom Domain Email
February 02, 2022 04:35 - 36 minutes - 33.5 MBAlso known as “business email” or “professional email,” custom domain name email is a MUST-HAVE if you are trying to look like the real deal online. What sounds more legit: [email protected] or [email protected]? Join me as I talk through the best business email options for solopreneurs and micro business owners (both paid and free!).
Brand Voice & Tone: It’s About What You Say AND How You Say It
January 25, 2022 20:57 - 33 minutes - 31.9 MBFinding and using your “authentic brand voice” is easier said than done. Doing some quick & easy foundational work to uncover and document your brand’s TONE will help you maintain a consistent brand voice throughout all areas of your online presence—your website, your social media captions, your email marketing—that your audience will appreciate.
Consistency & Surviving “The Dip”
January 18, 2022 23:04 - 29 minutes - 27.2 MBConsistency: we all struggle with it. Why? There are so many reasons, and trying to figure out the “why” is arguably LESS important than preparing yourself for the struggle and finding the strength to push through. Join me as we talk about “the dip,” coined by Seth Godin, which refers to the point in time when you stop making easy progress, your growth slows down, and you just want to give up.
6 Cost Savings Opportunities For Solopreneurs
January 12, 2022 01:21 - 39 minutes - 36.8 MBIt’s a new year, and so many of us are focused on hitting our big money goals. But, this is also a great time to identify areas where you may be spending more than you need to. It’s easy to become complacent and let business expenses go unchecked, but there is potential here for real cost savings if you perform regular check-ins in these areas. Join me as we discuss six areas where you may be able to trim the fat and free up money that can be used in a better way (like reinvesting in your bu...
Is Blogging Dead in 2022? Content Creation Then & Now
January 05, 2022 01:23 - 29 minutes - 32.6 MBPeople first started blogging in the mid 90s, so like…is blogging even still relevant anymore?! Join me for a little walk down memory lane as we discuss how content creation has evolved over the years, and what approach you should take in 2022.
8 Must-Have Components of an Awesome Website in 2022
December 29, 2021 22:25 - 46 minutes - 43.9 MBA website vs. an AWESOME website. What is the difference? Turns out, a lot. Join me as I discuss 8 MUST-HAVE components your website needs to have in order to be competitive in 2022. Want to get your homepage in tip top shape to help visitors stick around longer and convert them into paying clients? Join me for a (free!) mini course: Rethink Your Homepage. Register now: https://builditandblossom.com/rethink-your-homepage/
Choice Paralysis: The Dangers of Too Many Options
December 22, 2021 00:18 - 29 minutes - 27.6 MBHaving choices is a good thing, BUT there is a point when giving people too many can overwhelm and confuse them. This is NOT what we want to happen when people are visiting our websites or sifting through what we have to offer. It’s all about streamlining, baby, and focusing our energy on making what we do have to offer the best it can be!
Website Building Platforms: Review & Comparison
December 15, 2021 03:25 - 42 minutes - 39.5 MBSquarespace vs Wordpress vs Showit vs Shopify vs Kajabi vs ...? Finding the right website building platform for your small business or brand can be a challenge. There are so many out there, and each is best suited for a different type of situation or user. Join me as I scratch the surface and compare some of the most commonly used platforms I recommend for my clients.
Contact Page Mistakes & Must-Haves
December 07, 2021 23:37 - 30 minutes - 28.1 MBEver find yourself wondering how to build an effective contact page on your website? Probably not, because it’s admittedly not the most fun topic out there. However, when you consider that the contact page is an important stop on a lot of customer journeys, simply guessing at what content to put on it is a no-no. We also talk about nail polish and my neighbor interrupts by opening her garage, like I’ve been waiting for her to do since episode one. A must-listen!
Overpromising But Underdelivering: Is Hype Hurting Your Brand?
November 23, 2021 22:38 - 33 minutes - 31.7 MBGround breaking. Revolutionary. Best-in-class. Are these words you'd hear in a late-night informercial or ones you should be using to describe your offerings? In this episode, we examine "affective misforecasting," a concept presented in an article by Vanessa M. Patrick, Deborah J. Macinnis, & C. Whan Park.
The Definitive Guide To Domain Name Strategy
November 16, 2021 22:22 - 42 minutes - 38.4 MBShould you put keywords in your domain name? Register it for longer than one year? Spend money on multiple extensions? On this episode, we discuss ALL the domain name things so you can feel confident choosing the right one for your brand.
Complacency, Fear, and Perfection - Oh My!
November 09, 2021 22:07 - 27 minutes - 25.9 MBOnce we get past the obligatory awkward introduction period, we jump right into discussing the silent killer that stops brands, big and small, dead in their tracks. (Hint: it’s complacency.) We also discuss how fear & striving for perfection can keep you stuck.
Byte Sized Strategy Intro & Trailer
November 03, 2021 01:18 - 1 minute - 1.38 MBThis is Byte Sized Strategy, the podcast that provides you with less fluff and more stuff that you can ACTUALLY use to grow your brand online. In every episode, we cut the banter and get down to business, talking actionable tips and tricks for online marketing, copywriting, optimizing your website, and more. I’ll be releasing a new episode of Byte Sized Strategy every Tuesday, so don’t miss out!