Episode 26 - Marketing and Creating Demand

February is always an odd month. The newness of a new year has faded, but around most of the country, it’s cold and winter feels endless. It can be hard to get the motivation to get done what needs to be done. 

In those moments it’s good to take on new projects or to tackle the ones that have sat on a to-do list for so long. To help with that motivation we're talking with Ryan Wheaton at Craft Brew Creative about collaboration inside and outside of beer, focusing on your marketing plan, and ways to shake things up. 

After that our brewer profile heads to Underground Beer Lab in East Syracuse, New York. Brewer and co-owner Keith Linder shares his pandemic story, the brewery’s strategy for limited hours and big bold IPAs, and finding retail partners. 

The BYO Nano Podcast Episode 26 is sponsored by:

Fermentis

Hey nano-brewers! Fermentis, the obvious choice for beverage fermentation, is now offering dry ale and lager yeasts in flexible 100-gram pouches. To learn more about how Fermentis can improve the quality of your fermentation, and for the latest on their exciting new product releases, visit www.fermentis.com. 

Five Star Chemicals
Make your next clean and delicious beer with the help of Five Star’s Homebrew Club Program at FiveStarChemicals.com. Like most of you listening, Five Star loves a good drink. That’s why Five Star makes life easier for industry workers and home brewers. Sign up for Five Star’s Homebrew Club for free seminars featuring big names in the industry, exclusive product testing and 20% off your next order. Raise a glass at FiveStarChemicals.com and click the Homebrew Club banner to join the community.

Grainfather
Whether you’re looking for a brewing system to create trial recipes, or you want to easily add production capacity to your nanobrewery – the Grainfather G70 electric brewing system is your solution. The G70 has a 70 liter capacity, allowing you to easily make ½ barrel batches of beer in a compact system that won’t take up valuable floor space. Ask your BSG sales manager for more information about the G70 today, or go to Grainfather.com to learn more.

BYO
Get access to hundreds of hours of on-demand videos covering small craft brewery strategies with BYO’s new Nano+ Membership. Learn from craft beer experts watching replays of past NanoCon seminars plus a complete library of in-depth workshops. You’ll also have full online access to all of BYO’s digital content and an annual print magazine subscription. Check out byo.com/nanoplus for more details.

BYO Nano Brew Podcast Episode 26
Host: John Holl
Guests:  Ryan Wheaton and Keith Linder

Contact: [email protected]
Music: Scott McCampbell