178 Is Your Business Crisis Ready with Melissa Agnes

Businesses that Care Podcast (formerly Mere Mortals Unite)

English - January 02, 2019 09:00 - 31 minutes - 33.5 MB - ★★★★★ - 45 ratings
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Previous Episode: 177 Diversity and Inclusion in the Workplace: Part 6 with Tony Chatman

Next Episode: 179 Serving the World Inside and Out with Connie Ramos-Williams

My guest is, Melissa Agnes. Her brain is always finding ways to mitigate an issue. She understands that to build brand invincibility you must be crisis ready. She is a leading authority on crisis preparedness, reputation management and brand protection. The whole concept of being crisis ready is cultural. A culture that puts people above process and bottom line, that trains employees on how to proactively build trust, identify and assess real-time risk, and respond in a way that increases credibility in and brand equity for the organization.

For more information about Melissa:

Melissa's book on being Crisis Ready

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