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Gibson vs Fender - The Stratocaster Blasts Off | 3

Business Wars

English - June 26, 2019 07:05 - 24 minutes - 22.4 MB - ★★★★★ - 12.2K ratings
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Gibson's Les Paul sets a new standard for the solid-body electric guitar, and rival guitar maker Fender needs to respond. The company does so in 1954 with a sleek, futuristic guitar unlike anything else on the market: the Stratocaster. It's a hit.

With their higher volume and heavier tones, the Les Paul and Stratocaster help give rise to a new style of music: rock 'n' roll. It opens up a whole new market for electric guitars -- but which company will dominate?   


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