Gibson vs Fender - The Stratocaster Blasts Off | 3
Business Wars
English - June 26, 2019 07:05 - 24 minutes - 22.4 MB - ★★★★★ - 12.2K ratingsManagement Business History david brown Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Gibson vs Fender - Loud and Clear | 2
Next Episode: Gibson vs Fender - Les Pauls Unleashed | 4
Gibson's Les Paul sets a new standard for the solid-body electric guitar, and rival guitar maker Fender needs to respond. The company does so in 1954 with a sleek, futuristic guitar unlike anything else on the market: the Stratocaster. It's a hit.
With their higher volume and heavier tones, the Les Paul and Stratocaster help give rise to a new style of music: rock 'n' roll. It opens up a whole new market for electric guitars -- but which company will dominate?
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