Gibson vs Fender - Les Pauls Unleashed | 4

Business Wars

English - July 01, 2019 07:05 - 21 minutes - 19.8 MB - ★★★★★ - 12.2K ratings
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Previous Episode: Gibson vs Fender - The Stratocaster Blasts Off | 3

Next Episode: Gibson vs Fender - Back From the Brink | 5

In the 1960s, rock'n roll's popularity continues to grow. But one of the genre's most popular guitars, the Les Paul, is no longer being made. Now the guitar's namesake must convince an out-of-touch Gibson to put the favorite guitar of Eric Clapton and Keith Richards back into production.

Meanwhile, Gibson's rival Fender has a new parent company: CBS. Thanks to their deep corporate pockets, Fender is manufacturing and selling more guitars than ever. To keep pace, Gibson also finds a new corporate owner. But in their race for market dominance, are both guitar companies sacrificing quality for quantity?

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